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Social Media Coordinator

4 weeks ago

Nepean, Canada Algonquin Students' Association Full time

**Reports To**:Manager, Communications

**Mission**: _To create an environment that inspires a passion for student success_

**Desired Results of the Position**:

- A student body connected to its Board of Directors and one that understands and values the role of the Algonquin Students' Association (SA)
- Students have intimate knowledge of services available to them via the SA

**Nature and Scope**

The Social Media Coordinator is responsible for maintaining all social media platforms for the
SA. Reporting to the Manager, Communications, the Social Media Coordinator is responsible for representing the Students’ Association online through social media. The incumbent will be accountable for creating and implementing an annual social media strategy and ensuring that it remains consistent and relevant to current students. The primary function is to establish a line of communication between the Algonquin Students’ Association and its membership and stakeholders.

**Job Duties**
- Develop and execute an ambitious social media strategy for multiple channels on all campuses
- Create an online presence to generate awareness, build engagement, promote growth and enhance the community experience across campuses
- Generate posts and promote daily content to engage diverse audiences
- Respond to all direct messages promptly with high standards for accuracy, responsiveness, integrity and discretion
- Maintain social media content calendar and social media contact list
- Attend SA and Algonquin College events to collect social media content
- Social media content collection, creation, and management
- Collaborate with stakeholders to formulate an annual plan with clear objectives and a defined strategy that: o Creates an online presence to generate awareness and build engagement across all campuses o Protects and elevates the SA's image and reputation and contributes to fulfilling objectives o Ensures that all information is timely, accurate, and relevant
- Proactively monitor a variety of topics in the media and ensure relevant issues are communicated
- Protect the SA brand by ensuring all social media content meets a fun but professional standard and must immediately inform the manager of questionable content
- Elevate the Board of Directors by increasing their online presence
- Conceptualize, create, and edit visual brand content, including photos and short-form videos
- Focus on identifying and leveraging new trends in a constantly evolving media landscape
- Foster positive digital interactions to create a helpful, reliable, safe space online for students
- Incorporate inclusive design through equal representation and inclusive language
- Improve accessibility through video captions, plain language, camel case in links and hashtags, and embracing feedback
- Proactively identify gaps in communication and research and propose solutions/improvements to better support students
- Manage and periodically update social media logins and passwords
- Ensure that the SA messaging is consistent across all social media platforms and in line with brand standards
- Assist with the development and execution of communications ideas to achieve the goals of internal projects
- Work collaboratively with teams across the SA and Algonquin College to create and execute social media plans
- Create traffic and brand awareness across all SA social media platforms
- Assist in planning promotional, marketing, and awareness campaigns for the SA services, events, and departments
- Monitor and track social media analytics and metrics
- Purchase social media advertising as required
- Generate and update QR codes
- General duties as assigned

**Core Competencies**
- Project Management
- Planning and Organizing
- Adaptability / Flexibility
- Leadership and Teamwork
- Problem Solving
- Customer Focus
- Creative and Innovative Thinking

**Desired Skills and Qualifications**
- Diploma in social media, digital marketing, advertising, communications or equivalent
- Three years of direct work experience in a social media role
- Excellent knowledge of Instagram, Tik Tok, Facebook, Twitter, and LinkedIn
- Experience with social media management tools such as Hootsuite and Linktree
- Capability to handle a fast-paced environment with many disruptions
- Ability to build and sustain relationships
- A positive attitude and ability to work both individually and in a team environment
- Willing to work flexible hours, including occasional weekends and evenings
- Familiarity with graphic design concepts
- Established social media photography and videography skills
- Demonstrated knowledge in writing engagingly for public and student audience
- Qualified to respond to social media interactions quickly and with sound judgement
- Experience in writing, editing, and content curation
- Capacity to liaise with graphic designers and marketers in other departments to flag issues, provide feedback, and offer social media best practices, training and guidance
- Ability to