Business Development Representative Co-op

2 weeks ago


Toronto, Canada Appficiency Inc. Full time

**About the team**

**Position Summary**:
This is an opportunity to gain exposure and experience in one of Sales' fastest growing functions, supporting the operations, effectiveness and efficiency of the entire Marketing function.

These projects may cover the areas of marketing analytics, fact-based reporting, measuring the digital marketing ecosystem’s performance including website performance, campaign engagement and conversion to revenue and ROI or contributing to Marketing Technology implementation projects and cross-functional marketing process and / or enablement optimization.

**Term is from**

Key Responsibilities:

- Manage and follow through leads from your own prospecting efforts, leveraging existing and new sales contacts, as well as existing accounts and partners
- Schedules and conducts a targeted number of face-to-face meetings with prospective clients each week
- Builds and maintains relationships with existing and new clients
- Gathers requirements and drafts business proposals
- Acts as primary liaison between Consulting, Sales, and appficiency sales opportunities
- Provides sales team with information on how the product addresses specific needs, and assists them to leverage large revenue opportunities

Required Experience:

- Actively enrolled in a business program at the university with a co-op term requirement
- Passion for Sales/Marketing as a function in general and an appetite to contribute to reporting, data infrastructure, and analytics
- Ability to work with numbers, analyze, build reporting and drive data-based insights to optimize insights-based decision making
- Detail oriented, curious analytical thinker with ability to translate quantitative data analytics into actionable recommendations
- Business acumen, strategic thinking, business process development, analytical and problem solving skills
- Strong collaborative interpersonal relationship management skills
- Strong teamwork orientation with an ability to work effectively in a constantly changing environment
- Experience / interest in working in a fast paced organization and technology environment
- Experience with GSuite
- Experience or interest with HubSpot
- Experience or interest with Google Ads or Facebook Paid Ads
- Understanding of website traffic and data metrics analysis
- Google Analytics and Paid Ads interest
- Data-driven performance optimization methodologies
- Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint) and Google Sheets knowledge(great to have)

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