Director, Sector Development

4 months ago

Windsor, Canada Province of Nova Scotia Full time

**Department**:Communities, Culture, Tourism & Heritage

**Location**:WINDSOR

**Type of Employment**:Permanent

**Union Status**:Exclusion - Non Union - NSPG

**Closing Date**:02-Apr-24 (Applications are accepted until 11:59 PM Atlantic Time)

**About Us**:
The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.

Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through research, experience and sector development, business coaching, marketing, and visitor servicing.

**Primary Accountabilities**:
Tourism Nova Scotia's Director, Sector Development is accountable for the overall leadership and direction of Nova Scotia's tourism product and experience development agenda to foster a competitive, resilient, tourism industry. They will bring strategic leadership, a deep understanding of Nova Scotia's competitive tourism differentiators, a province-wide lens, a systematic approach, and collaborative effort in the development of tourism products to their role within Tourism Nova Scotia, provincially, regionally and nationally.

They will provide consistent leadership and direction by setting provincial product development priorities and communicating departmental policies and plans within government and across industry. Based on research and in alignment with the Nova Scotia Tourism Sector Strategic Plan, this position is responsible for the development of provincial tourism development plans for strategic products clusters, development of competitive tourism destinations and innovative programming to support tourism businesses.

The Director leads and provides direction for business development initiatives to support capacity building and development of viable tourism businesses for the growth of the sector. They will oversee the execution of the province's tourism visitor servicing strategy through the operation of 5 provincial Visitor Information Centres and the delivery of province-wide VIC programming.

The Director leads innovative solutions for working with internal and external partners in the development of tourism products, plans and programming resulting in competitive products and experiences. This position understands the long-range timeline of product development, has a vision of where we want to take tourism in the province and leads, initiates, facilitates and brokers collaboration amongst government and industry stakeholders to achieve these results.

**Duties include**:

- Provides system-wide leadership in establishing the government's priorities for the development of tourism products, strategic tourism destinations and business development throughout the province.
- Provides strategic knowledge and advice on tourism development opportunities and trends. Builds capacity and appetite in the industry for a collaborative, cross sectoral model of product development.
- Works with tourism industry and introduces potential partners and brings them together to jointly develop innovative tourism products and packages that align with consumer demand drivers.
- Provides leadership role in identifying, supporting and facilitating the implementation of projects by working with development management staff and advancing their recommendations based on established evaluation processes.
- Responsible for the development and delivery of Nova Scotia’s tourism visitor servicing strategy. Oversight of the management of five directly managed provincial visitor information centres: located in Amherst, Port Hastings, HIAA, Peggy’s Cove and Yarmouth Ensure that funds are allocated and aligned with priorities set out in product development plans and the Tourism Strategy. Establish the evaluation framework used to document and evaluate returns on investment, the economic impacts and other contributions made by product development grants.The Director Sector Development leads, develops, retains and motivates a professional team of professionals. They develop and reinforce a culture in the sector development unit that promotes professional rigour, relevance, innovation, insight, and timely work. They establish a workplace climate that supports collaboration, motivates colleagues, promotes achievement, and reflects CCTH values.

**Qualifications and Experience**:
Bachelor’s Degree in tourism, business administration, or a related field plus five years’ related experience, or master’s degree plus three years’ experience. A minimum of 5 years’ managerial experience is required, including demonstrated experience in project management, program design, developm

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