Lifecycle Marketing Manager

1 week ago


Kitchener, Canada D2L Full time

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**Job Summary**:
**How You'll Make an Impact**:

- Introduce innovative ideas to elevate current campaigns and shape future initiatives.
- Lead and actively manage the testing roadmap for channels, collaborating with peers to devise strategies aimed at influencing desired behaviors among our audience.
- Create automated communication triggers and pathways designed to drive business results, focusing on scalable opportunities with significant impact.
- Validate assumptions and hypotheses through rigorous testing, ensuring that our market strategies are well-founded.
- Collaborate closely with diverse teams including business and analytics to ensure flawless execution of plans and programs.
- Manage the content review process, from creation through approvals, quickly and efficiently
- Craft customer-centric and data-driven creative briefs that ignite creativity in internal agencies and agile creative teams.
- Maintain organized project management processes to keep initiatives on track and meet deadlines effectively.
- Monitor post-campaign member and channel engagement, providing insightful analysis and recommendations for future actions.
- Play a key role in achieving business objectives, brand goals, and KPIs through your strategic contributions.

**What You'll Bring to the Role**:

- University or college degree in business, marketing or an equivalent degree
- 4-6 years of relevant work experience in marketing (B2B2C or B2C experience a plus)
- Understanding and continual curiosity in the space of digital marketing platforms, innovation and consumer engagement
- Experience in fast paced, ever-changing environments
- Strategic and results-oriented individual with strong analytical skills
- Strong project management chops with the ability to prioritize multiple and complex projects.
- Experience working in agile environments a plus
- Good judgment and experience in the development of creative/communications
- Strong communication skills and ability to influence others
- Base Salary Range- $65,000—$83,750 CAD**Why we're awesome**:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

**Schedule** Full-time

**Location** Kitchener, Ontario, Remote - Canada, St. John's, Newfoundland, Toronto, Ontario, Vancouver, British Columbia, Winnipeg, Manitoba



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