Community Manager

3 weeks ago

Toronto, Canada Michi Design Inc. Full time

**PR/ COMMUNITY MANAGER**

We are looking for a hungry and experienced **PR/ Community Manager** who will be responsible to build the MICHI Community of stylish fitness enthusiasts, execute key partnerships/ projects that will further elevate the MICHI brand in the market, broaden the MICHI audiences, and drive traffic through high-impact profiling moments.

Are you a natural “Connector” and Storyteller? Are you trend savvy with a strong interest in fashion and fitness? Is your finger on the pulse of the Cultural Zeitgeist? Do you understand the world of PR, Influencer relationships and social media's best practices and trends? Do you love connecting with people? Do you believe in the “Power of Community”? If so, keep reading

**THE ROLE**

We’re looking for an experienced **PR/ Community Manager** to be responsible for managing our PR, community and partnership relationships. You will create meaningful relationships and partnerships that position MICHI at the heart of the fashion x fitness community. You will develop and grow our network of strategic partners, who will in turn, grow revenue for the brand. In addition to community building, partnership management and negotiations, you will also have an opportunity to put on your media hat as you will be responsible for seeking and executing PR and Communications opportunities.
- Drive the US & Canadian market initiatives - creating meaningful relationships and partnerships that position MICHI at the heart of the Pilates fitness, fashion and wellness communities.
- Grow the MICHI community through a variety of Pilates fitness instructors, fashion/ fitness/ wellness lifestyle content creators and influencers from ‘mega’ to ‘nano’, focusing on underserved but aligned special interest communities.
- Research, identify, prioritize, and secure collaboration/ partnership opportunities within communities of interest: Pilates, tennis, golf, fitness, wellness, fashion, travel and sports etc.
- Build, manage, and grow strategic partnerships with key affiliates, brand ambassadors and brand partners.
- Build and manage the ambassador program, owning the ambassador activation calendar and driving community outreach
- Drive meaningful relationships with targeted, high-level external audiences, including the media, public and key influencers.
- Maintain strong relationships with press, stylists, influencers, and VIPs.
- Manage PR sample distribution and supporting press previews to promote products and collections.
- Monitor editorial coverage including competitor research.
- Lead across many internal functions to create partner strategies that drive meaningful business results.
- Communicate partner needs and feedback with the team so we can continually improve products and service.
- Effectively communicate the operational needs to all necessary internal departments, with great persuasion skills, including enabling others to meet deadlines.
- Cultivate relationships with all key press and strategic contacts while fostering already existing relationships.
- Accountable for the **execution **and **relationship nurturing **of partnerships and collaborations with:

- Influencers
- Content Creators
- Brand collaborators
- Brand Ambassadors
- Fitness Instructors
- Press, Editor, Stylist and VIP relationships
- Public Figures and Celebrities
- Blog Partners
- Other duties as required.

**OUR IDEAL CANDIDATE - IS IT YOU?**

**EXPEREINCE**
- Established fashion and/or fitness industry relationships and experience working with press, influencers and brand partners in the luxury/ contemporary/ premium fashion industry (3+ years).
- Strong press/stylist/influencer relations is preferred.
- An understanding of what it takes to build and grow a community - ideally with first hand experience.

**COMPETENCIES**:

- **Connector**: Excellent relationship building skills - both externally and internally across teams and managing external partners.
- **Strong team player**: Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of operational rigor and business excellence.
- **Results Driven**: Proven track record of exceeding revenue targets, ability to measure outcomes and monetize each partnership.
- **Empathetic Listener and Persuasive Speaker**: Strong ability to communicate effectively and succinctly.
- **Strategic Agility**: Sees ahead clearly; anticipates future consequences and trends accurately; broad industry knowledge and perspective; long-term oriented; creatively creates competitive and breakthrough strategies and plans.
- **Proactive**: Self-starter with an entrepreneurial mindset - naturally curious, creative problem solver and action orientated.
- **Customer focused**: Driven to deeply understand and serve the target audience therefore acts with the ideal customer in mind.
- **Effective at dealing with ambiguity**: Effectively copes with change, comfortable to shift gears when necessary, able to act without having t

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