Digital Production Specialist

3 days ago

Ottawa, Canada TechInsights Full time

Digital Production Specialist

Ottawa, ON

**THE OPPORTUNITY**

TechInsights is looking for a data driven Digital Production Specialist to join our team. Working closely with multi-functional teams including Marketing, Sales, Product and Customer Experience, the Digital Production Specialist will be responsible for creating assets to interconnect with the corporate production digital strategy, thereby demonstrating the measurable impact that digital marketing can have on our business.

**OUR STORY**

TechInsights is the authoritative information platform serving the semiconductor and related markets. Leveraging a unique reverse engineering competency, we reveal innovations in technology products, providing advanced technical and market analysis to organizations to help them make fact-based technology and intellectual property decisions. Over the course of thirty years, we have developed the largest technical analysis library and the proprietary reverse engineering expertise to keep pace with the latest developments in multiple technical industries and disciplines.

**OUR PURPOSE**

TechInsights’ purpose is to advance the world we live in by supporting semiconductor innovation and deployment of intellectual property. We do this through our intellectually astute and highly motivated people who analyze technology products from the package to the atomic level to reveal the innovations others cannot. Our detailed analyses and data are available to customers through our proprietary platforms and tools, and our technology intelligence is used to further the innovation of semiconductors, which are at the heart of all technology.

**WHAT YOU WILL DO**
- Collaborate with the Marketing team to align strategy and tactics across digital channels
- Continue to use the SEM strategy to improve our company’s and our content’s reach and conversion
- Execute the SEO strategy, in partnership with your peer to maximize traffic to our website
- Manage day-to-day digital marketing tasks including posting blogs on client websites, sharing blogs on social media, and testing contact forms
- Assign, organize, and manage tasks in our project management software
- Constantly test new strategies for campaign management and execution
- Promote growth through new targeting and bidding improvements, using data to find new profitable segments, and testing into new platforms, channels, and ad units
- Support other team members with overflow tasks and projects as required

**WHAT YOU HAVE**
- Proven experience defining and executing a data-driven SEO program that includes search ranking, optimization factors and key algorithms
- Proficient in Excel and Word (or Google Docs and Sheets).
- Ability to effectively multitask in a fast-paced, deadline-driven atmosphere.
- Proficiency in web analytics software and keyword tools
- Excellent written and verbal communication skills, specifically exceptional writing, editing and proof-reading skills, with the ability to make complex concepts accessible and engaging

**_ WHY WORK WITH US_**
- Competitive pay and lucrative benefits (medical, dental, vision, RRSP Matching)
- Generous flexible vacation program
- Annual fitness reimbursement
- Strong sense of camaraderie, mutual respect and shared goals amongst colleagues
- Career development opportunities
- Professional development encouragement and well being support from management
- Wellness resources and support from management

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

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