Brand Manager

3 weeks ago

Markham, Canada Outgive Inc. Full time

**About Outgive**

**We promise you haven't worked with anyone else like us before**

We are **Outgive Inc, **a Toronto-based company that started in 2013 specializing in e-commerce & digital marketing. We’re a global team of 450+ A-players working on various brands and initiatives with specialized skills not limited but including web developers, copywriters, graphic designers, logistics managers, account managers, customer service, SEO experts, video editors, digital marketers, marketplace specialists, ad specialists, etc.

In our never-ending pursuit to continue to achieve synergistic projects in digital marketing and e-commerce, we constantly expand and enlarge our brands to achieve new milestones of success.

**What’s awesome about being an Outgiver?**

Our company isn’t just about profits. It’s built around the community. We want you to enjoy doing what you do best, and we promise to give you the autonomy and support to do it in a way that works for everyone - our customers and clients, the company, and most importantly, you. Some of the benefits we offer include:

- **Flexible work schedule**:

- **Unlimited paid time off**:

- **Birthday and work anniversary celebrations**:

- **Remote work options available**:

- **Drop-And-Go Offices available**:

- **Free healthy snacks**:

- **Office gym**:

- **Paid time off to volunteer**:

- **Recognition programs**

**What’s the job?**

We are looking for an experienced, passionate, and creative **Brand Manager** to join our growing team that will be reporting directly to our Head of Marketing. This role will be responsible for creating social media content on various platforms for the purpose of scaling our national brand awareness, as well as forming deep partnerships with various local influencers.

We will provide you with new learning opportunities, the ability to execute your own creative ideas, and continuous professional development for your career.

**Overview of Main Responsibilities**:

- Scheduling posts in coordination with our designers and writers
- Designing and implementing social media strategy to align with business goals
- Researching current benchmark trends and audience preferences and maintaining deep understanding of social media metrics, data analysis and ownership of data touchpoints as well as contributing and presenting strategies, learnings, and recommendations to the team
- Planning, managing, and executing social media vision to drive brand discovery and customer engagement via multiple channels and partnerships (ie. Influencers, events)
- Developing KPIs aligned towards driving results to meet our business goals both short term and long term
- Providing leadership and guidance for social media best practices (ie. Content publishing guidelines KPI benchmarks) and channel growth strategies across our organization.
- Working closely and collaboratively with other departments of the company to drive system improvements as needed
- Developing strong content strategy on relevant social media channels such as TikTok, Instagram, Facebook and Youtube
- Shooting/editing various short video content as needed
- Managing all our social media accounts
- Create weekly social media reports to evaluate performance
- Community management through responding to all inbound messages and post comments
- Stay up-to-date with current technologies and trends in social media, design, brand building and influencer marketing.

**Qualifications**:

- At least 3 years of experience in Social Media Marketing with proven social strategy experience and innovation in campaign strategy development and content direction
- Has a deep understanding of the foundations of social media advertising campaigns
- Must be comfortable being on-camera and being the face of the brand
- Eagerness to learn new marketing strategies and keep up with industry trends
- Self-starter, well organized, thrives in a fast-paced, quality-focused environment
- Strong communication (written and verbal) skills
- Flexible and able to multitask multiple responsibilities. Must be able to quickly adapt with a positive mindset
- Have a positive and outgoing personality, with a professional demeanor (maturity, integrity, self-discipline)
- Project management experience considered an asset because there will be collaboration with various internal teams
- Proven track record of producing high quality content based on their own ideas
- Has been able to grow a social network to at least 10k followers
- Familiarity and expertise with various social media platforms (Facebook, Twitter, Instagram, LinkedIn, Tiktok, and Pinterest)
- Familiarity and expertise with data and metric tracking tools from campaigns
- Has knowledge about Linktree building, targeting and content building
- Exceptional social media marketing and project management skills
- Above average written communication skills for captions and other content creation needs
- Proficiency with use of keywords and should be up to date wi

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