Manager, Incentives Planning

6 months ago

Ajax, Canada Volkswagen Group Canada Full time

**Manager, Incentives Planning**
- VW 002397

Primary Location Canada-Ontario-Ajax

**Drive your Career**

We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

**We are currently looking for a **Manager, Incentives** Planning** at our Corporate Offices in Ajax, ON**

As a charismatic, courageous, and confident business professional, you will design and implement sales incentives for new and certified pre-owned (CPO) Volkswagen vehicles to optimize volume opportunities.

Reporting into the Director, Sales, you will utilize your strong analytical and financial skills to develop incentive programs, prepare forecasts, and monitor and analyze company, industry, and competitive performance to make recommendations to achieve sales objectives and revenue targets while staying within allocated budgets. You will work closely with internal stakeholders including the Manager, Retail Marketing in the design and execution of monthly incentive programs.

**This is position is hybrid and requires 2 days in our Ajax office**

**Primary Responsibilities**:

- Recommend direction for new vehicle sales programs to VW Management and Finance Controlling based on: analysis of market conditions and competitive positions; analysis of past programs and understanding of trends in incentive actions thorough model years as well as through model life cycle; analysis of effectiveness of competitor incentive campaigns; detailed cost comparisons for proposed programs vs. past programs and budget.
- Maintain new vehicles sales incentive budget to ensure authorized budget limits are maintained. Develop sales programs and associated monthly bulletins / program matrix for one time distribution.
- Identify opportunities and risks for sales and incentives though detailed analysis and understanding of market conditions, understanding of current and forecast inventory positions and understanding of cost requirements for proposed actions.
- Develop detailed incentive scenarios through which VW can capitalize on opportunities through close cooperation with Product Planning and an understanding of market and price/payment indices.
- Develop and / or assess potential for regional specific sales programs.
- Compile, distribute and maintain all competitive program information to ensure readily available for review and use in future analysis of program impacts. Ensure VW Sales field staff stay informed on competitive performance.
- Develop and continually enhance efficiency of reporting, presentation and reporting templates by establishing repeatable and interchangeable formats.
- Provide all required program information (rates, cash support, and other means) to Volkswagen Finance to ensure VW Sales bulletins are published on time.
- Liaise directly with Marketing to ensure proper functionality and accuracy of the VW.ca website vehicle configurator, payment estimator, as well as the Special Offers pages.
- Work with Marketing to ensure incentive programs are effectively integrated into all retail advertising.
- Maintain New Vehicle Incentive Spend Forecast by updating forecast file with necessary billing rates (Volkswagen Finance), program specials rates, and/or cash measures and ensure accuracy using program actuals.
- Process dealer claims and address inquiries related to incentive payments and exceptions, both the claims handled directly and those administered on VW's behalf by the Incentive Help Desk in Auburn Hills, MI.
- Provide leadership, direction, and coaching the Retail Programs Manager

**Qualifications**:

- Bachelor’s degree in Business Administration, Finance, or similar field and/or equivalent relevant work experience
- 3+ years’ automotive experience, preferably working with contest and incentives; automotive retail experience an asset
- 1+ years of supervisory/leadership experience
- Interpersonal, communication, and presentation skills to negotiate with and influence key stakeholders; Fluency in French an asset
- Comfort looking at financials, assumptions, and scenarios at high-level and granular levels
- Confidence to present to and answer objections from senior management
- Budget and forecast management skills
- Self-motivated with drive to succeed
- Flexibility to travel as required (10-15%) and adapt to the changing needs of the business and customers

**What you’ll get in return**:

- A flexible and collaborative team dynamic
- Opportunities for development
- Opportunities to participate in exciting company events that give back to the community
- Competitive employer paid benefits and overall compensation package
- And much more

Volkswagen Group Canada Inc. is committed to diversit

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