Marketing Associate

6 months ago

Vaughan, Canada Demetres Full time

Craving a challenging and rewarding career in a place you actually love? _Perfect._ Demetres was founded in 1989, now with 11 dessert restaurant locations across the Greater Toronto Area. We are innovators in the field, and for decades we have set the very definition of dessert restaurant. Our greatest years are yet to come, and we're looking for the best people to take us there. We’ve recently also opened up Scooped by Demetres - our ice cream only experience, and we’ve launched our ice creams into grocery stores

**About The Role**:
Working at our corporate head office R&D facility, you’ll play a pivotal role in our marketing initiatives.

Your canvas is vast—social media platforms, our websites, and beyond. You’ll craft mouth-watering stories, design irresistible visuals, and develop marketing campaigns.

We’re looking for someone who’s not just passionate about desserts, but who also understands the sweet spot of marketing and storytelling. Whether it's highlighting the latest flavour launch from Scooped, sharing the magic behind the scenes of Demetres Manufactory, or launching the newest ice cream pint into the homes of our customers, your work will be an integral part of our growth and presence in the dessert industry.

Join us in making the world a sweeter place, one dessert at a time.

**Responsibilities**:

- **Develop and Implement Marketing Strategies**: Craft and execute effective marketing strategies to enhance our brand presence and achieve marketing goals.
- **Social Media Management**: Create, curate, and manage all published content (images, video, and written) across various social media platforms. Foster relationships with influencers and coordinate UGC collaborations.
- **Digital Content Creation**: Develop engaging and original copy, photo and especially video content that aligns with our brand's voice and objectives.
- **Creative Direction**: Work with professional photographers, illustrators and graphic designers to produce brand assets.
- **Community Engagement**: Actively engage with our community on social media platforms, fostering relationships and encouraging brand loyalty.
- **Analytics and Reporting**: Monitor, analyze, and report on the performance of marketing campaigns and social media activity using key metrics.
- **Sales and Demo Event Participation**: Play an active role in sales and demo events, including planning, coordination, and execution.
- **Collaboration and Coordination**: Work closely with other departments to ensure a cohesive and integrated approach to marketing and brand representation.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications, or related field.
- Strong understanding of marketing strategy and how to effortlessly connect with an audience through engaging content.
- Excellent writing, editing (photo/video/text), and communication skills.
- Experience using Adobe Creative Suite (Photoshop, Illustrator).
- Familiarity with online marketing channels and practices.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- Access to reliable transportation to visit our restaurant locations and attend off-site events.
- Flexibility to occasionally work weekends and evenings depending on business needs.

**Here’s what you get from us**:

- Working in a collaborative, creative environment
- Working for a brand that delivers happiness (people gush when you tell them where you work)
- A healthy and flexible work life balance, with a supportive management team
- A growing, exciting, ever-changing company

**This is a salaried with benefits, full time, Mon-Fri 9AM-5PM position.**

This is an in-person role in our Corporate Head Office in Vaughan, located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407). This role also requires regular visits to our stores to capture marketing content.

**To Apply**:
Please submit a resume and a cover letter where you tell us a little about what you’d like to bring to our small team. We’d also love to see your portfolio of photos, graphics and video content Fit matters to us, as we know having the right person will make a world of difference.

**Thank you

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