Assistant Manager, Marketing

3 weeks ago

Toronto, Canada Western Union Full time

Assistant Manager, Marketing - Paid Media & Acquisition - Canada

**Western Union powers your pursuit.**

In this pivotal role, you will assist with all aspects of cross-channel media, ensuring successful achievement of all KPI's for the Canada market. This includes new customer acquisition, conversion and retention for all digital channels (desktop, web and mobile apps). You will be part of a team that supports Canada product and marketing groups, and is counted on to drive digital marketing efforts that result in Western Union's continued growth in the space.

**Role Responsibilities**
- Act as the day-to-day contact for paid media across channels that include search, display, and paid social efforts.
- Responsible for supporting and managing initial planning, implementation, execution, monitoring, optimization, and analysis.
- Drive key business requirements for the Canada business segments across channels; requires ability to analyze data, read reporting, recommend changes and optimizations as required based on ongoing monitoring of performance.
- Work closely with our digital marketing agencies to design plans, outline objectives, implement testing, report, and hit key KPIs for each of the business deliverables, as outlined in the plans.
- Identifies and investigates new opportunities and areas for channel growth/expansion to improve current marketing efforts, ensuring strategies fit within the overall Canada marketing plans.
- Current working knowledge and executions across media channels including paid search, paid social and display/video.
- Maintains positive working relationship with agencies/vendors while clearly communicating the value of overall media, both internally, and externally.
- Must be able to work well across multiple departments within the organization including brand, creative, product, and global marketing to identify key requirements and leverage assets that will assist in driving growth.
- Develop creative briefs, write ad copy, ideate affiliate messaging, and manage creative processes from brief to completion, including legal review and internal approvals and signoffs.

**Role Requirements**
- Bachelor's degree in Marketing or equivalent experience preferred.
- 2-5 years of digital marketing experience specific to paid search, paid social, display/video, or other digital channels including programmatic, affiliate, and digital out-of-home.
- Digital advertising industry experience with an advertiser, agency, or publisher.
- Experience with advertising tools including SA360, Google AdWords, Partnerize, mParticle, or Kochava.
- Ability to operate independently in a fast-paced environment and run multiple campaigns through different phases of execution.
- A strong desire to learn.

**We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**

Your Canadian - Specific Benefits Include
- Time off
- Medical and Dental
- Life Insurance
- Future Savings Plan

LI-JF1 #LI-Hybrid

Estimated Job Posting End Date:
03-06-2024

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