National Sales Manager, Consumer

5 months ago

SaintHubert, Canada Audio-Technica Canada Full time

**National Retail Account Manager - Consumer Sales**

Audio-Technica is a leading manufacturer of a broad range of audio products, including high-performance microphones, headphones, wireless microphone systems, wireless monitor systems, phonograph cartridges, turntables and more.

All around the world, Audio-Technica is committed to providing extraordinary products that help customers experience more than they expect, from remarkable audio quality to reliability and durability that are second to none.

Audio-Technica Canada is the newest member of the global Audio-Technica family, having been founded in 2018. We are an ambitious and driven team with many exciting opportunities ahead. Due to recent growth, we are looking to fill the position of National Retail Account Manager - Consumer Sales.

**General Function**

The National Retail Account Manager - Consumer Sales will develop and grow the Audio-Technica consumer audio business by increasing new retail customer relationships and managing Audio-Technica’s reps & exisiting account relationships to grow overall revenue and profitability and to achieve or exceed business targets.

Determine sales channel and account strategies, and manage implementation to meet or exceed the company’s growth and strategic goals. Work as part of a multifunctional team to achieve annual targets.

Cultivate and develop relationships with national and regional retail customers and chains to successfully place Audio-Technica products and drive brand awareness and recognition in the consumer business landscape. Work within professional teams to create momentum to enhance the overall brand image of Audio-Technica to dedicated distribution channels (online and offline).

Proactively capture, monitor, and manage consumer, customer, and market developments and requirements, and represent and share business insights and information with the management team and colleagues.

**Essential Duties and Responsibilities**:

- Achieve assigned revenue targets while maintaining profitability measures and business goals.
- Responsible for all aspects of retail account management and e-commerce management for assigned accounts using best practices in sales operations, communication, and distribution.
- Plan and organize efforts to systematically develop relationships of targeted customers and buying groups to increase sales and brand awareness. Identify and proactively generate sales leads, manage business and distribution opportunities. As appropriate, work with marketing and logistics teams to address and meet specific customer and market needs and requirements.
- Translate customer needs into new distribution and merchandising opportunities and revenue streams; quantify opportunities; provide meaningful data and metrics to support sales and distribution initiatives, and informed business decisions.
- Analyze and report on the account and business developments and market opportunities in alignment with strategic plans.
- Manage and communicate effectively with rep firms as required with a goal-oriented approach. Agreement of annual sales targets based on yearly account and product category development targets. Foster professional relationships with selective independent representatives and dealers.
- Work collaboratively to drive effective and efficient offline and online business solutions.
- Understand and communicate a strategic view of consumer, distribution, and market trends, providing meaningful input as to products, concepts, distribution, and marketing initiatives as required.
- Provide training and demonstrations to customers to improve their product knowledge and promote the Audio-Technica brand. Build and maintain a positive relationship between the dealer network and Audio-Technica.
- Conduct market trend and competitive research, including market size, competitive products, pricing, and other competitive activities.
- Provide consumer and market perspectives to support product development and marketing teams as required. Recommend changes in selling prices on existing products and future products and services by using consumer market information.
- As part of account management, provide frequent and direct communication with the internal purchasing team to forecast and meet customer demands. Proactively seek customer rolling forecasts and monitor sales and inventory trends.
- Foster and maintain a high level of team morale and commitment to colleagues and the company.
- The position requires national and occasional international travel, including attendance of various trade shows.
- Other duties as assigned.

**Skills and knowledge**:

- Results driven with a proactive and aggressive sales approach; competitive with a self-motivated attitude.
- Excellent account management, e-commerce, and customer service management skills
- Excellent oral and written communications, preparation of documents, reports, and presentations for internal and external use
- Profound understanding an

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