E-commerce/digital Marketing Specialist

3 days ago

Orangeville, Canada Alpena Full time

Alpena is a North American-based company that has specialized in aftermarket automotive accessories for over 45 years, with a current focus on auxiliary, off-road and accent LED lighting. Established in 1976, their brands are well-known players in the CPG (consumer packaged goods) industry. Automotive enthusiasts rave over their wide selection of products that provide high-quality user experience and product performance, for value pricing.

This company works at a fast pace and is focused on not only maintaining its presence in the aftermarket automotive world but also looking to shift gears and grow. All of this is accomplished by a team of very skilled, passionate, and committed individuals who are self-driven and motivated. If you would like to accelerate your career in an environment with opportunities to learn and grow, this is a rare and exciting role with their team:
**E-commerce/Digital Marketing Specialist**

**Summary of role**:

- Collaborate with the Senior Management team and 3rd party consulting team to lead, develop, and execute a comprehensive digital marketing strategy to drive online sales, increase brand awareness, and achieve ROI targets.
- 60% focus on B2C e-commerce marketing operations and 40% cross-functional support on our retail marketing needs

**Responsibilities**:
**1. Digital Marketing Strategy**:

- Identify target audiences, market trends, and emerging opportunities.

**2. SEO & SEM**
- Conduct keyword research and analysis and share with the Product and Sales Team
- Optimize website content, meta tags, and on-page elements for improved search engine rankings.
- Optimize ad copy, keywords, and bid strategies.
- Create and manage pay-per-click (PPC) advertising campaigns on platforms.
- Monitor and report on SEO and Campaign performance.
- Plan and implement paid social media advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Ensure content is optimized for SEO and aligned with marketing goals and track content engagement and performance.

**4. E-commerce Marketing Operations Management**
- Monitor and analyze website traffic, user behavior, and conversion rates using analytics tools and identify improvement areas
- Manage product listings, descriptions, pricing, and inventory on the e-commerce platform.
- Collaborate with the team to improve the user experience and website functionality.
- Conduct competitor analysis to identify strengths and weaknesses.
- Stay updated on digital marketing trends, search engine algorithms, and industry best practices.
- Ensure compliance with data protection and privacy regulations.

5. **Customer Experience Management**
- Showcase positive feedback / Generate insights from customer reviews / maintain customer satisfaction by managing customer interactions.
- Navigate and manage customer experience insights.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, particularly in e-commerce environments.
- Strong analytical skills and experience with analytics tools.
- Excellent written and verbal communication skills.
- Familiarity with e-commerce platforms and content management systems.
- Knowledge of HTML, CSS, and web development basics.
- Google Ads and other digital marketing certifications are a plus.
- Results-driven mindset with a focus on ROI and data-driven decision-making.

  • Digital Marketing Specialist

    3 weeks ago

    Orangeville, Ontario, Canada Creative Solutions Services, LLC Full time

    Are you a digital marketing expert ready to make an impact? Our client, a leading distributor with a modern headquarters near Orangeville, ON, is looking for a skilled Digital Marketing Specialist to drive engagement and accelerate growth.Compensation & Benefits:- Base Salary:$65,000 - $75,000 + Bonus- Work Model:Hybrid- Benefits:Comprehensive health and...

  • Digital Marketing Specialist

    2 weeks ago

    Orangeville, Ontario, Canada DM Elite Talent Full time

    We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team In this role, you will craft compelling content that communicates our brand message and that of our manufacturer partners while engaging our target audience. You will play a key role in executing digital marketing strategies, optimizing online presence, and driving...

  • Results-Driven Digital Marketing Specialist

    2 days ago

    Orangeville, Ontario, Canada DM Elite Talent Full time

    Marketing Role OverviewThe Results-Driven Digital Marketing Specialist will play a critical role in driving business growth through the development and execution of comprehensive digital marketing strategies.Main ResponsibilitiesDevelop and implement SEO strategies to enhance organic search rankings and increase website traffic.Conduct keyword research,...

  • 3 Days Left: Digital Marketing Specialist

    3 days ago

    Orangeville, Ontario, Canada DM Elite Talent Full time

    We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team In this role, you will craft compelling content that communicates our brand message and that of our manufacturer partners while engaging our target audience. You will play a key role in executing digital marketing strategies, optimizing online presence, and driving...

  • Digital Marketing Specialist

    3 weeks ago

    Orangeville, Canada Tire Discounter Group Inc. Full time

    **Tire Discounter Group (TDG)**is a leading Canadian distributor of branded tires. TDG was founded in 1966, and has expanded to distribution centers in Barrie, Ottawa, London, Richmond Hill, Oakville, Toronto and our 240,000 square foot, state of the art Headquarters in East Garafraxa, just outside Orangeville, ON. With over 55 years of experience in the...

  • Digital Marketing Strategist

    3 days ago

    Orangeville, Ontario, Canada DM Elite Talent Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at DM Elite Talent. In this role, you will be responsible for crafting compelling content that communicates our brand message and engages our target audience.Main ResponsibilitiesDevelop and implement SEO strategies to enhance organic search rankings and increase...

  • Communications Specialist

    1 day ago

    Orangeville, Canada Headwaters Health Care Centre Full time

    Reporting to the Director, Communications & Stakeholder Relations, the - **Communications Specialist** is on the front lines of developing and executing internal and external communication and engagement strategies to advance Headwaters Health Care Centre’s communication initiatives. As a member of a small team, the Communications Specialist has superior...

  • Marketing Coordinator

    7 days ago

    Orangeville, Canada The Mullin Group - Royal LePage RCR Realty Full time

    **About Us** We are a small but mighty Real Estate team that believes that exceptional service begins with outstanding people. We are dedicated to provide the ultimate real estate experience for buyers, sellers, and investors by surpassing expectations with everything we do. Currently, we are on the hunt for a dynamic **Marketing Coordinator** who can...

  • Collaboration and Innovation Technologies Specialist

    2 weeks ago

    Orangeville, Canada Upper Grand District School Board Full time

    **CAREER OPPORTUNITY**:COLLABORATION AND TECHNOLOGIES INNOVATION SPECIALIST** **ABOUT THE UPPER GRAND DISTRICT SCHOOL BOARD (UGDSB)** The UGDSB employs a team of approximately 4,000 dedicated staff who serve more than 35,000 students attending a variety of programs across 65 elementary and 11 secondary schools as well as continuing education and adult...

  • Senior Marketing Executive

    2 days ago

    Orangeville, Ontario, Canada DM Elite Talent Full time

    About the RoleThe Senior Marketing Executive - SEO & Paid Advertising will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth.Key ResponsibilitiesDevelop and implement SEO strategies to improve organic search rankings and increase website traffic.Conduct keyword research, competitor analysis, and...

  • Product Pricing Specialist

    2 weeks ago

    Orangeville, Canada FULLY MANAGED INC Full time

    **About Fully Managed** Fully Managed is a leader in digital business transformation and managed services. As a ServiceNow Elite partner, we enable organizations to navigate and excel in the digital-first work world. Our mission is #CreatingPeaceOfMind through better IT, customer and employee experiences to make work flow! We eat, sleep, and breathe our...

  • Sales & Marketing Coordinator

    5 days ago

    Orangeville, Canada The Data Cable Company Full time

    **Data Cable Job Posting - Sales & Marketing Coordinator** Are you ready to join a great company and team? We are a world class manufacturer of custom interconnect solutions, including wire harnessing, electro-mechanical assemblies, sub-assemblies, and box builds for a widely diverse group of industries. At Data Cable, our culture centers around people...

  • Assistant Studio Manager

    2 weeks ago

    Orangeville, Canada Oxygen Yoga & Fitness Orangeville Full time

    **Job Overview** We are seeking a motivated and friendly **Assistant Studio Manager** for our Orangeville studio. **Hours**: - Up to 25 hours each week + sales commission - Must be flexible to work days, evenings and some weekends ( 4-5 shifts per week) that may vary week by week. We are open 7 days a week - Available to cover shifts for short notice...

  • Social Media Strategist

    5 days ago

    Orangeville, Canada The Mayer-Harman Real Estate Team Full time

    **Compensation**: $17 - $22 hourly **Responsibilities**: - Deliver monthly reports from our web traffic using Google Analytics and social platforms and advise on improvements - Create a digital strategy with compelling content across our social media accounts that corresponds with our digital marketing goals - Manage and monitor our social media accounts...

  • Recruiting Specialist

    3 days ago

    Orangeville, Canada R.J. Burnside & Associates Limited Full time

    Are you enthusiastic about matching talented individuals with exciting career opportunities? Do you enjoy playing a part in people finding meaningful and energizing employment? Do you excel in dynamic environments where your contributions can truly make a difference? If yes, we have the perfect opportunity for you! Our Human Resources team is in search of a...

  • Customer Service Representative

    2 weeks ago

    Orangeville, Canada BMO Financial Group Full time

    274 Broadway Street Orangeville Ontario,L9W 1L1 This opportunity is for Orangeville ON and is permanent part time for 18.75 hours per week. Delivers exceptional service to BMO customers and prospects. Identifies customer needs and provides advice and guidance regarding financial solutions that are in the best interests of customers. Works collaboratively...

  • Managed IT Services Account Executive

    3 weeks ago

    Orangeville, Canada FULLY MANAGED INC Full time

    **Who are you, Fully Managed?** Fully Managed is a leader in digital business transformation and managed services. As a ServiceNow Elite partner, we enable organizations to navigate and excel in the digital-first work world. Our mission is #CreatingPeaceOfMind through better IT, customer and employee experiences to make work flow! We eat, sleep, and breathe...

  • Product Solutions Specialist

    4 weeks ago

    Orangeville, Canada FULLY MANAGED INC Full time

    **About Fully Managed** Fully Managed is a leader in digital business transformation and managed services. As a ServiceNow Elite partner, we enable organizations to navigate and excel in the digital-first work world. Our mission is #CreatingPeaceOfMind through better IT, customer and employee experiences to make work flow! We eat, sleep, and breathe our...

  • Product Manager Managed Services

    2 weeks ago

    Orangeville, Canada FULLY MANAGED INC Full time

    **About Fully Managed** Fully Managed is a leader in digital business transformation and managed services. As a ServiceNow Elite partner, we enable organizations to navigate and excel in the digital-first work world. Our mission is #CreatingPeaceOfMind through better IT, customer and employee experiences to make work flow! We eat, sleep, and breathe our...

  • Community Engagement Coordinator

    2 weeks ago

    Orangeville, Canada Alzheimer Society of Dufferin County Full time

    **Title**: Community Engagement Coordinator **Status**: Permanent, Full time (37.5 hours/week) **Reports to**: Executive Director **Position Summary**: The Community Engagement Coordinator oversees the implementation, management, supervision and evaluation of all Fund Development, Communications, Community (Public) Education and Volunteer programs and...