Digital Marketing Specialist

**Tire Discounter Group (TDG)**is a leading Canadian distributor of branded tires. TDG was founded in 1966, and has expanded to distribution centers in Barrie, Ottawa, London, Richmond Hill, Oakville, Toronto and our 240,000 square foot, state of the art Headquarters in East Garafraxa, just outside Orangeville, ON. With over 55 years of experience in the industry, we've become a trusted name in communities throughout Ontario, offering a wide selection of tires and wheels for every make and model at competitive prices.

Our team is made up of passionate people who are committed to delivering the best possible experience to our customers. We believe that our success is built on the foundation of our people, and we're always looking for talented individuals who share our passion for the industry.

At Tire Discounter Group, we understand that our success depends on our ability to create a positive and supportive work environment. We strive to foster a culture of collaboration, innovation, and growth, where everyone is encouraged to share their ideas and contribute to the success of the company.

As a member of our team, you'll have access to ongoing training and development opportunities to help you grow both personally and professionally. We're committed to investing in our people and providing them with the tools and resources they need to succeed.

In addition to our commitment to our employees, we're also dedicated to giving back to our community. We believe that it's important to be a responsible corporate citizen, and we're proud to support local charities and organizations.

If you're looking for a challenging and rewarding career, Tire Discounter Group may be the perfect fit for you. Join us and become part of a team that is passionate and committed to delivering exceptional service and quality products to our customers.

If you’re a data-driven marketer with expertise in SEO, analytics, and advertising platforms, we want to hear from you

**Requirements**:

- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience in digital marketing, with a strong focus on SEO, Google Analytics, and Meta Analytics.
- Proficiency in managing Google Ads and Facebook Ads campaigns.
- Strong understanding of KPI and ROI reporting and data analysis to drive performance improvements.
- Knowledge of inbound and outbound marketing strategies and tools.
- Exceptional written and verbal communication skills.
- Strong organizational and time management abilities.
- Ability to work effectively both independently and as part of a team.
- Excellent problem-solving, organizational, and communication skills.
- **Google Analytics certification and/or Google Ads certification is a plus.**

**Job Duties**:
**SEO Strategy & Execution**:

- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, competitor analysis, and optimize on-page/off-page SEO.
- Monitor and report on SEO performance, identifying opportunities for continuous improvement.

**Analytics & Reporting**:

- Utilize Google Analytics, Meta Analytics, and other tools to track campaign performance and user behavior.
- Create and present KPI reports to measure success and guide strategic decision-making.
- Leverage data insights to optimize campaigns and improve ROI.

**Advertising Management**:

- Plan, execute, and optimize Google Ads and Facebook Ads campaigns.
- Manage ad budgets, A/B testing, and campaign tracking to achieve marketing goals.
- Collaborate with creative teams to design effective ad content and landing pages.

**Inbound & Outbound Marketing**:

- Drive outbound marketing initiatives, such as paid media, display ads, and direct response campaigns.

**Collaboration & Innovation**:

- Work cross-functionally with design, and sales teams to align marketing efforts with overall business objectives.
- Stay updated on digital marketing trends, tools, and best practices to ensure we remain at the forefront of the industry.
- Any other reasonable duties as required

TDG strives to be an employer of choice, to attract and retain top talent, and to provide a safe and positive work environment for all its team members.

TDG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Ability to commute/relocate:

- Orangeville, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 8 years (required)

Work Location: In person