Results-Driven Digital Marketing Specialist
1 week ago
Marketing Role Overview
The Results-Driven Digital Marketing Specialist will play a critical role in driving business growth through the development and execution of comprehensive digital marketing strategies.
Main Responsibilities
- Develop and implement SEO strategies to enhance organic search rankings and increase website traffic.
- Conduct keyword research, competitor analysis, and optimize on-page and off-page SEO.
- Monitor and report on SEO performance, identifying areas for improvement.
- Use Google Analytics, Meta Analytics, and other tools to track campaign performance and user behavior.
- Create and present KPI reports to measure success and inform strategic decisions.
- Leverage data insights to optimize campaigns and maximize ROI.
- Plan, create, and optimize Google Ads, Facebook Ads, and other paid digital campaigns.
- Design engaging ad content and landing pages using Adobe Creative Suite.
- Manage ad budgets, conduct A/B testing, and monitor campaign performance.
- Develop and execute inbound marketing strategies, including content creation, email campaigns, and lead nurturing workflows.
- Drive outbound marketing efforts, including display advertising and direct response campaigns.
Candidate Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B digital marketing, focusing on social media, email marketing, and paid promotion.
- Strong expertise in SEO, Google Analytics, and Meta Analytics.
- Proficiency in Google Ads, Facebook Ads, and digital advertising platforms.
- Experience with Adobe Creative Suite for creating marketing collateral and ads.
- Strong analytical skills with the ability to measure and optimize marketing performance.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Google Analytics and Google Ads certifications are a plus.
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