Saas Digital Strategist

2 weeks ago

Vancouver, Canada DFO Global Performance Commerce Limited Full time

**ABOUT US**:
DFO Global Performance Commerce (GPC) is on a mission to deliver superior eCommerce software, marketing and products to make the world a better place. To accomplish this GPC needs people that love:

- Performance marketing
- Technology
- eCommerce
- People and the world

GPC is global in operations, culture and language with offices in New Jersey, San Diego, Toronto, Vancouver, Mexico City, Sao Paulo, The Hague, Amsterdam, Brisbane, Hong Kong, Ho Chi Minh, India and Manila.

**ABOUT THE POSITION**:
We are looking for an experienced SaaS Digital Strategist who can identify new demand generation opportunities, growth hack users, build state of the art digital strategies and advise on the best marketing strategies and practices and implement.

The SaaS Digital Strategist is a highly visible role where you will have a chance to create a lasting impact on the products and marketing.

**This position is available for remote work.**

**YOUR RESPONSIBILITIES**:

- Define and execute go to market strategy for SaaS software initiatives for CTRwow, eManage CRM, CXwow
- Work with sales and leadership teams on subscriber base growth and retention strategies
- Define and direct marketing campaigns for demand creation, lead generation and for lead tracking and management
- Develop drip marketing efforts to support our sales team
- Develop and track metrics and success criteria for all marketing programs and activities
- Develop and implement strategies for expanding the company’s customer base
- Developing flyers, sales sheets, landing pages
- Oversee marketing communications including branding, public relations, advertising, white papers
- Explore, test and set multichannel strategy to improve the process of sustainable growth, mainly: awareness, acquisition, engagement, retention, referral and revenue
- Identify attractive channels to market, strategic partners, advertising and PR tactics
- Deliver performance reports to leadership and departments you partner with
- Design customer and market research, analyze results, formulate strategic recommendations and present results
- Identify new markets and advertising tactics to encourage business growth
- Develop a deep understanding of our customers, products, and the buyer’s journey
- Construct financial models for new SaaS initiatives using input from finance, sales and product management teams.

**YOUR SKILLS**:

- Proven ability to growth hack software users
- Provide actionable feedback to improve software marketability
- Sound understanding of SaaS software business models and cost drivers
- Experience developing and implementing customer surveys, data visualization and analytics software such Tableau
- Hands-on experience managing Google, Facebook, YouTube, and LinkedIn lead-gen
- Strong creative problem-solving abilities, analytical mindset with extreme attention to detail
- Experience with remarketing tactics, GDN, intent-based marketing, and ABM
- Experience using CRM to manage and forecast sales opportunities
- Strong analytical skills to identify trends and patterns
- Ability to clearly communicate and represent data verbally and via presentation
- Represent company at conferences, speaking events and trade shows
- You have a high degree of resilience, enabling you to bounce back from setbacks
- Enthusiastic, positive, highly energetic

**BENEFITS**:

- Attractive salary and benefits
- Best hardware
- Education allowance

**DFO CULTURE**:

- Exciting and diverse team all around the world
- Value given to ideas and opinions
- Friendly coworkers
- Valuers of innovation

**HOW TO APPLY**:

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