Growth Marketing Associate

2 weeks ago

Toronto, Canada Toronto Business Development Centre Full time

**About Toronto Business Development Centre**

Toronto’s first business incubator established by the City of Toronto with the support of Province of Ontario in 1990. TBDC has helped 9,000 local and international entrepreneurs succeed for more than three decades.

As a non-profit that seeks to drive value, TBDC continues to look for opportunities to help entrepreneurs establish, grow and scale by enhancing its suite of resources and business services that aids high-potential entrepreneurs to go-to market and scale.

**Scope**

Management and optimization of media planning and digital advertising campaigns for TBDC & BHive SUV programs.

**Key Responsibilities**

**Strategic Development & Execution**:

- Develop and implement effective digital advertising strategies aimed at driving targeted traffic, increasing conversions, and maximizing ROI.
- Ensure alignment of digital campaigns with the overarching marketing goals of TBDC & BHive SUV.

**Media Planning**:

- Strategically plan and execute digital ad campaigns across platforms such as LinkedIn Campaign Manager, Google AdWords (Display, Search & YouTube), and Facebook Ad Manager.
- Conduct creative analyses to discern top-performing creatives and subsequently refine their performance.
- Lead A/B testing efforts for ad creatives, driving continuous enhancement in campaign efficacy.
- Evaluate landing page effectiveness, quality of generated leads, and holistic campaign performance for data-based optimizations.
- Assure fluid integration of generated leads into designated tracking sheets for streamlined reporting.
- Conduct periodic reviews of digital lead status to monitor ongoing progress and pinpoint areas ripe for enhancement.

**Communication & Collaboration**:

- Engage in collaborative weekly reviews with partnering agencies to scrutinize digital ad performances, pinpoint improvement areas, and align on forthcoming strategies.
- Participate in weekly discussions with internal sales, focusing on sales prospects, offering marketing support, and ensuring consistent alignment between marketing and sales endeavors.
- Engage in a weekly consultative call with Senior Marketing Communications Manager to present a summary of the campaign's performance, shed light on pivotal insights, and suggest strategy refinements.

**Reporting & Administration**:

- Maintain the digital spend tracker, diligently noting platform-wise allocations and performance marketing data. Ensure monthly updates on the DM Dashboard.
- Oversee the management of the invoicing sheets, confirming punctual updates and meticulous recording of expenditures.
- Periodically draft and present exhaustive performance reports for TBDC & BHive SUV, encompassing pivotal metrics, insights, and forward-looking recommendations.

**Desired Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field with 8-10 years of experience.
- Proven experience in digital advertising, media planning, and campaign management.
- Proficiency with advertising platforms such as LinkedIn Campaign Manager, Google AdWords, and Facebook Ad Manager.
- Strong analytical skills and experience with A/B testing, performance analysis, and optimization strategies.
- Excellent communication and collaboration skills.
- Detail-oriented with a penchant for accurate and timely reporting.

**Job Type**: Contract, 3 months

**Employment Type**: Salaried

**Schedule**: Monday to Friday, 9AM - 5PM

**Work**: Hybrid Model

**Location**: Downtown Toronto

**Number of Positions**: 1

**Salary Range**: 70,000-80,000 annually

**Anticipated Start Date**: Immediate

Expected start date: 2024-03-08

**Job Types**: Full-time, Fixed term contract
Contract length: 3 months

**Salary**: $70,000.00-$80,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Toronto, ON M5V 2H1

Expected start date: 2024-03-08

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