Demand Generation Manager

4 months ago

Halifax, Canada Directive Consulting Full time

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

**About The Role**

We are looking to offer a compelling and competitive new demand-gen offering for our customers here at Directive. In this role, you will directly work with no more than six accounts and be directly responsible for their performance marketing.

**Roles & Responsibilities**:

- Own the success of up to 6 SMB clients
- Handle client relationships with poise, confidence, and empathy
- Project manage and organize your accounts
- Build relationships with your point of contacts
- Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
- Strong SaaS background preferred
- Skilled at having a large impact in a very specific role
- Creative spark for marketing + deep passion for getting results

**What You Offer**:

- 2+ years of experience in agency-side marketing
- 2+ years of experience in performance marketing
- Brilliant strategist and a truly T-shaped marketer
- World-class project manager who knows how to get things done on time and below cost
- Availability to travel

**What We Offer**

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:
Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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