Rfp: Developing a Business Plan for The Cam Online

3 weeks ago


Remote, Canada Canadian Association of Midwives \ Association canadienne des sages-femmes Full time

**Requests for Proposals**:
**Developing a Business Plan for the Canadian Association of Midwives Online Learning Platform**

Technical Activity: Business plan (marketing - product plan) development for online learning platform

**Time frame: September-December 15th, 2023**

**Budget: $10-15,000**

**Application deadline: August 28th, 2023**

About us:
The Canadian Association of Midwives is the professional association representing midwifery in Canada. Our desired strategic impact is equitable access to excellent sexual, reproductive, and newborn midwifery services for everyone. To this end we pursue three pillars of work: advocacy, association strengthening, and promoting excellence. We conduct this work nationally in partnership with the National Council of Indigenous Midwives, and globally in partnership with Midwifery Associations in East Africa and the Caribbean.

Background:
The Canadian Association of Midwives is developing an online learning platform for continuing professional development for midwives, midwifery associations, and allied health professionals and birth workers. Online training is an essential aspect of the 'promoting excellence' pillar of our strategic impact plan and online learning can also support association strengthening. Our online learning platform will also host course offerings for our association partners (specifically provincial associations, and the National Council of Indigenous Midwives and International Association Partners).

In Canada midwives (like all health professionals) must complete required professional development training to maintain their registration as health care professionals. The requirements for CPD are outlined by regulators at a provincial and national level. Many CPD options available to midwives are not geared towards the profession specifically and may not reflect the midwifery model of care, our values, and our commitment to anti-racism and anti-oppression. There is a need for more and better training options, particularly in French and for midwives operating in more remote and rural regions. Additionally, midwifery associations and midwives require non-clinical skills (such as organizational capacity training, entrepreneurship, ect) which can also be met through online training.

We have secured funding to build the platform and launch initial courses. We have initial market research on the viability of online training as a revenue generator, we need to further refine our marketresearch and service offering. Our primary goals is to generate enough revenue to sustain quality and relevant online training options, a secondary priority is generating unrestricted revenue.

CAM is seeking a consultant (or consultant team) to assist us in developing our business plan including financial and business modeling, marketing strategy, operation planning, and product plan towards a social finance audience:

- Lead development of a business model (sustainability plan, course pricing, operating costs, HR needs, ect)
- Define the market opportunity (including various customer segments) and project potential revenue and income
- Articulate the impact of the platform (beyond revenue) and suggest KPI
- Identify opportunities for cross cutting content applicable to a wider audience.
- With staff and global partner stakeholders validate the potential interest in online learning for association strengthening

The deliverables for this consultancy are:

- Business plan with an emphasis on the marketing and product plans.
- Expert in the business of online learning
- Familiar with social enterprise concepts and values-based organizations (where profit is not the primary objective)
- Familiar with midwifery/health worker continuing professional development needs (ie. regulation and registration, ect).

**Application Process**:
**To respond to this request for proposals please submit an expression of interest and CV. Your expression of interest should include**:
**- A cover letter**

**- A project proposal (activities/methodology, timelines, budget)**

**- CV**

**Job Type**: Fixed term contract
Contract length: 2.5 months

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Work Location: Remote

Application deadline: 2023-08-28
Expected start date: 2023-09-01


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