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Customer Analytics Manager

3 months ago

Vaughan, Canada Longo's Full time

Longo’s is committed to maintaining an environment where team members have a place to grow and pursue excellence, have the latitude to take ownership of their careers, and have the support and encouragement necessary to be the best they can be throughout their careers. We are a Canadian, family-owned, independent food retailer which has grown and prospered since 1956. Our team members are dedicated to exceeding customer expectations by offering the best food experience to every customer, every time. It is through such commitment that Longo’s now operates over 31 stores within the GTA along with Grocery Gateway; our online grocery delivery service is celebrating 60 years of business and is continuing to grow.

Can you translate analytics into meaningful business language?

Do you have hands-on SQL or related technical knowledge?

Would you love to pursue a career with a company that is recognized as a Platinum Member of Canada’s 50 Best Managed Companies and is one of Canada’s 10 most admired corporate cultures?

Why not join us?

**Position**:Customer Analytics Manager**

What you’ll do:

- Support, mentor, coach and train direct report(s) to maintain the highest level of productivity
- Provide consultative guidance and expertise to business leaders on Consumer Insights as discovered through quantitative analysis
- Work collaboratively with cross-functional teams to ensure analytics are aligned with key business objectives.
- Lead all customer analytics to support various business units including defining analysis, campaign scope, objectives, targeting, and measurement strategy for all loyalty marketing initiatives with Director, Loyalty & Insights
- Manage the full analytical process from request to execution of analysis including delivery of results and follow-up based on the execution results.
- Conduct timely customer analysis and campaign measurement to identify opportunities to maximize the use of Longo’s Thank You Rewards Program
- Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus on pre-analysis and post-analysis.
- Lead the analytics work within the Consumer Insight team to create, target, and measure communications plans providing commentary and recommendations based on analysis and past results.
- Ensure all customer-specific information is current & accurate across the business ensuring only one version of the truth is communicated.
- Automate processes and make suggestions on improvements to tools the team uses to drive operational efficiencies.
- Ensure documentation of all development and customizations, including report specifications, and diagrams across the team by maintaining the IT knowledge database with BI development documentation
- Assist the Director and VP of Marketing in preparing the department budget.

What we are looking for:

- Bachelor’s degree in Statistics, Economics, Computer Science, Engineering, Math preferred
- 5 years of experience in positions requiring strong strategic thinking and analytical skills related to direct marketing, campaign management, experimental design, customer analytics, CRM, segmentation, modelling
- 1-2 years of people experience to support direct report(s)
- Hands-on proficient experience with SQL with R and Python an asset
- Hands-on proficient experience MicroStrategy with Tableau an asset
- Excellent problem solving skills coupled with a “can do” attitude
- Demonstrate ability to drive change and communicate effectively across all business units in the organization
- Retail and merchandising industry knowledge preferred

Longo’s is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability.

**Note**: A qualified job applicant with a disability is one who possesses the required skills, education, experience and training and who can, with reasonable accommodation, perform the essential functions of the position applied for.

If you require accommodation, please contact the Human Resources Coordinator at:
**Telephone**: 905-264-4100

**Mail**:8800 Huntington Road, Vaughan, ON, L4H 3M6