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Data Analytics Specialist

2 months ago

Vaughan, Ontario, Canada Mircom Group Of Companies Full time
Job Title: Data Analytics Specialist

About the Role:

Mircom Group of Companies is seeking a highly skilled Data Analytics Specialist to join our team. As a key member of our marketing department, you will be responsible for capturing critical data to improve marketing and sales performance.

Key Responsibilities:

  • Oversee the management and integration of CRM systems for marketing, ensuring seamless data flow synchronization of all data platforms to enhance customer insights and optimize marketing strategies.
  • Collect, analyze, and derive actionable insights from marketing data from live and digital activities to drive strategic decision-making, next best actions, and optimization efforts.
  • Deliver effective lead management analytics aimed at increasing lead conversion rates, enhancing pipeline development, and driving revenue growth through data-driven insights.
  • Develop and automate marketing analytics reporting and dashboards to enable cross-functional partners to make informed decisions, assess the effectiveness of campaigns, and summarize key findings.
  • Define the ESD Buyer's Journey, segment customers, and develop targeted marketing strategies to maximize awareness, engagement, and revenue, and improve customer satisfaction.
  • Build predictive models and forecasts to identify future revenue opportunities and trends, adjusting marketing strategies based on market dynamics.
  • Convert market research into strategic recommendations generating actionable insights and strategic recommendations to achieve marketing goals.

Requirements and Skills:

  • Post Secondary diploma or degree in Marketing, Business Management, or a related program.
  • 1-3 years experience as a Data Analytics Specialist.
  • Experience working in a manufacturing setting is an asset.
  • Experience in Fire, Life Safety, and Security industry is an asset.
  • Solid understanding of site optimization, marketing automation, and attribution.
  • Experience and skills with analytics tools like Google Analytics and Adobe Analytics.
  • Experience and skills with Power BI (Microsoft) is an asset.
  • Strong problem solver.
  • Strong analytical and strategic thinking skills.
  • Pays great attention to detail.
  • Must have strong technical and data proficiency.
  • Strong oral and communication skills, both written and verbal.
  • Strong organizational and presentation skills.
  • Must be highly motivated with strong work ethic and ability to collaborate and interact effectively with others.

What Mircom Offers:

  • A great working environment.
  • Competitive salary.
  • Group insurance benefits.
  • Company RRSP program.