Email Marketing Specialist

5 months ago

Richmond Hill, Canada WellnessLiving Full time

**Salary**: Based on Experience + Vacation + Benefits

**Location**: Richmond Hill, ON *Hybrid

**Length**: Full-time, Permanent

**About Us**:
WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.
When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.

**About you**:

- Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others
- Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations
- Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations
- Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work
- Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology
- Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along

**Responsibilities**:

- Maintain an up-to-date campaign calendar and communicate with internal stakeholders
- Tracking and reviewing campaign metrics on a daily, weekly, monthly and ad hoc basis to identify growth opportunities
- Support overall marketing strategy and execution to hit internal growth goals and business KPIs
- Maintain CASL compliance through data integrity and list health management
- Lean into the role of Pardot admin and be the internal expert on everything Pardot
- Work with marketing operations manager to grow and scale automation capabilities
- Liaise with internal Salesforce admins to generate understanding of key contact fields and optimize bi-directional data flow
- Keep up-to-date with marketing automation/management best practices

**Qualifications**:

- College Diploma or Certificate in a relevant field, such as Digital Marketing, Web Design, or User Experience
- 2-5 years of experience in a related field
- Possession of a College Diploma or Certificate in a relevant field, including but not limited to Digital Marketing, Web Design, or User Experience
- Proficiency in using Marketing Automation Platforms (MAPs) like Marketo, Hubspot, or Pardot
- Previous experience working with Customer Relationship Management (CRM) systems, with a preference for familiarity with Salesforce, which is considered an asset
- A track record of successfully launching, measuring, and optimizing cross-channel marketing campaigns across various technologies, including ESPs and CRM systems
- Possession of certifications in Marketo, Hubspot, or Salesforce is an asset
- Strong verbal and written communication skills
- Familiarity with Customer Relationship Management (CRM) systems
- Proficiency in Google Analytics and Adobe Analytics
- Knowledge of deliverability best practices and experience with deliverability platforms, such as 250ok, is considered an asset

Please note that those who meet the qualifications for the position will be contacted directly.

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