College Marketing Officer

2 months ago


Bedford, Canada Canadian College of Acupuncture and Traditional Chinese Medicine Full time

*Job Overview*

*Responsibilities*
- Develop and implement strategic marketing plans and partnership with marketing personnel
- Conduct market research to identify trends and opportunities
- Collaborate with the team to create engaging content for various platforms
- Utilize SEO techniques to optimize online content
- Monitor and report on the effectiveness of marketing activities
- Recruit new students
- Respond to inquiries and follow up on Leads using CRM
- Oversee and manage the admission process for all new students
- Attend trade and career shows
- Organize and attend College events

*Skills*
- Proficiency in E-commerce and Digital Marketing
- Experience with Google Analytics and SQL for data analysis
- Ability to conduct thorough market research
- Excellent communication and teamwork skills
- Experience using a CRM and online platforms is considered an asset
- Experience with using Social Media (Facebook, Instagram, etc.) for Marketing
- Sales Experience is required
- Knowledge of alternative medicines, especially acupuncture and TCM is a plu
- Strong organizational, creative problem solving, and multi-tasking abilities
- Advanced proficiency with Microsoft Word, Excel, and PowerPoint
- Ability to work independently
- Excellent English writing skills (good command of grammar, punctuation, etc. ) to facilitate communication with government officials and students
- Critical thinking and attention to detail
- Self-motivated and easily adapts to new challenges and issues

**Job Types**: Full-time, Permanent

Pay: $40,000.00-$50,000.00 per year

Additional pay:

- Commission pay

**Benefits**:

- Company events
- On-site parking
- Store discount

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Weekends as needed

**Experience**:

- marketing: 2 years (required)
- Sales: 2 years (required)

Work Location: In person


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