Coordinator, Digital Marketing

3 weeks ago

Markham, Canada BGIS Full time

**SUMMARY**

As the **Digital Marketing Coordinator, **you will help maintain and promote several BGIS business units' online presence by leveraging Google's third-party platforms, you will publish engaging content while boosting our search engine optimization (SEO) by leveraging Google business profiles, advertising and other digital assets.

**KEY DUTIES AND RESPONSIBILITIES**

The essential duties of this role include:

- Ongoing SEO maintenance and growth to ensure BGIS websites are optimized for search engines.
- Create and manage search marketing campaigns (i.e., Google Ads).
- Measure digital traffic.
- Monitor social media and Google Analytics.
- Optimize paid advertising campaigns using SEO and other tools.
- Manage Local Service Ads (city + service keywords).
- Management of keywords and negative keywords.
- Create and publish engaging social media content supporting various BGIS business units.
- Develop and implement strategies to increase the number of users.
- Build advertisements that drive new clients and brand awareness.
- Use third-party platforms such as Google Search Console & Google Analytics to gain actionable insights.
- Create content for social media channels: Facebook, Instagram, YouTube, Google My Business.

**KNOWLEDGE AND SKILLS**
- Strong Oral & Written Communication Skills.
- Deep Understanding of Google Analytics, Google Ads, Google Business Profiles and Google Search Console.
- Strong attention to detail.
- Great team player with the ability to work with mínimal supervision.
- Previous experience with website content management systems.
- In-depth knowledge of current digital trends.

**Licenses and/or Professional Accreditation**

None required.

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