Marketing Automation Specialist

2 weeks ago

Ottawa, Canada EDC Full time

**Posting Date**: Nov 15, 2023, 9:32:12 AM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

**Team & Job Overview**

EDC is Canada's export credit agency, offering innovative knowledge and financial solutions to help Canadian exporters and investors expand their business internationally. We take on risk so Canadian businesses can take on the world.

When you join our team, you’ll be helping Canadian companies bring their vision, passion and innovation to the global marketplace. Your knowledge and expertise will support more than 28,000 Canadian companies and their customers in as many as 200 markets worldwide. You’ll work shoulder-to-shoulder with the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making a difference every day—for companies, for Canada and for the people you work with.

Year after year, EDC has been recognized as a Top 100 and Top Family-Friendly Employer.

With your strong experience in B2B, your fine balance of creativity and analytic mindset push you to constantly improve the overall experience and influence your marketing peers (content, development, agency of record, campaigns) to deliver on team KPIs.

**Key Responsibilities & Requirements**
- Tweak templates (HTML/CSS) and workflow and propose recommendations.
- Analyze results and performance for ongoing enhancements.
- Conduct data analysis and segmentation to build nurturing campaigns.
- Manage challenging and diverse projects simultaneously, in a matrixed organization, with skill, attention to detail, tenacity, and a focus on results.
- Marketing Automation Community of Practice.
- Establish and share best practices with other specialists within the EDC community of practice.
- Educate your squad on marketing automation best practices, capabilities and limitations.
- Capture new requirements and request new components.
- Grow digital skills (e.g. SEO, SEM, Adobe Experience Manager, Social).
- Agile Marketing.
- Participate in agile ceremonies such as stand-ups, sprint reviews and retrospectives.
- Keep all tasks up-to-date in EDC’s agile software.
- Maintain an active backlog of new requests that support the marketing team.
- Seek and communicate opportunities for process improvement across marketing functions.
- Data Quality Management.
- Champion data quality to build the depth, breadth, and quality of the marketing database for greater segmentation, personalization and customer experience.
- Contribute to data quality by feeding the Eloqua Data Quality backlog.

**Screening Criteria**
- Undergraduate degree in business administration, marketing, or related field.
- Self-starter with the ability to manage multiple projects at any given time while finding ways to deliver value to internal clients.
- Strong customer orientation.
- Ability to meet deadlines and produce deliverables to strict acceptance criteria.
- The judgment to prioritize tasks based on competing priorities and to request help when needed.
- Impeccable written and oral presentation / communication skills.
- Security clearance.

**Assets**
- Experience leveraging digital marketing technologies for positive business outcomes.
- Curiosity and ability to acquire new computer and business skills.
- Experience with web tracking and analytics technology and terminology.
- Experience using CRM tools to enhance demand generation and customer campaigns.
- Eloqua Certification: B2B Oracle Eloqua Master or B2B Oracle Eloqua Modern Marketing Luminary.
- Experience in Business-to-Business (B2B); Insurance or Financial Services organizations.

**Salary Range**:

- Salaries are based on qualifications and experience and typically range from $79,424 to $105,899 plus a performance-based incentive.

**EDC's Commitment to Employment Equity**

**How to apply

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