Marketing Specialist

7 months ago


Edmonton, Canada Champion Petfoods Full time

**Changing the World, One Kibble at a Time**

Champion Petfoods is expanding We are excited to announce we are looking for a Marketing Specialist - Canada to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion - with its ORIJEN® and ACANA® brands - is a key player in the global premium pet food industry. Our purpose, **_To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime_**,** provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us - and the environment that sustains us - are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

**Here’s the scoop - Summary**

The Marketing Specialist - Canada will support the Canadian Marketing team as they continue to focus on growing our two great brands in Canada. This role will support the Brand Manager in all dog, cat and adjacency categories which will include business case development, packaging development, new product development and other key tasks to support the development and execution of the Canada brand plan. We are looking for an energetic problem solver to work across multiple teams and workstreams. This newly created role represents an excellent opportunity to refine skills in project management, business development, and new product development.

Reporting to the Senior Brand Manager, Canada, this position will be based out of our corporate head office in Edmonton, AB on a hybrid office/home schedule.

**What a typical day looks like**:

- Track the progress of key projects and communicate timeline status to key stakeholders. Develop competitive analysis and business cases using data from key sources including Nielsen, Mintel, online searches, and other internal / external data resources.
- Assist in the development of go to market strategy, encompassing both cat and dog food - developing plans and tracking performance through business analytics tools available.
- Provide brand and design feedback to creative team and oversee the development of new packaging or updated packaging.
- Partner with Finance to provide relevant information for costing and pricing purposes to deliver sales and profit targets.
- Collaborate with R&I and brand innovation team to support new product development projects to support ongoing innovation.
- Work closely with Insights team and research partners to uncover key trends and needs to help shape overall innovation learning plan and validate/optimize concepts with our consumers.
- Establish a working knowledge of pet food industry regulatory and legal issues and ensure all aspects are taken in account during the scoping and validation of communication and new products.
- Exhibit project management leadership to push projects over the finish line with sound planning and alignment of resources toward common outcome; on time and on budget.
- Complete other duties as assigned. Examples include competitive reviews, supporting other marketing team members, and more. As a lean organization, all Champion team members need to have a roll up the sleeves and support the team mentality.
- Pivot when needed among projects and sometimes with changing direction. Comfort with ambiguity in a fast growth environment is essential.
- Be a role model of Champion’s culture and core values of teamwork, responsibility, authenticity, innovation and leadership.

**What are we looking for?**
- 3-5 years’ Marketing experience
- Analytics experience preferred
- Prior experience pulling and analyzing syndicated data (Nielsen, IRI, Spins).
- Passion for a career-path in Marketing.
- Post-secondary education preferred but not necessary.
- Basic knowledge of marketing terminology and processes.
- Fluent in English, both written and spoken.
- Proficient in the use of MS Office Suite.
- The Marketing Specialist Canada should demonstrate competence in the following:

- Communicate Effectively - speak, listen and write in a clear, thorough and timely manger using appropriate and effective communication tools and techniques.
- Foster Teamwork - work cooperatively and effectively with others to set goals, and track details/data/information/activities.
- Organize - set priorities, develop a work schedule, monitor progress towards goals, and track details/data/information/activities.
- Plan - Determine strategies to move projects forward, set goals, create and implement action plans, and evaluate the process and results.
- Solve Problems - Assess problem situations to identify causes, gather and process relevant information, generate possible solutions and make recommendations to resolve the problem.
- Creativity - Ability to push thinking into new areas and get in the


  • Marketing Specialist

    2 months ago


    West Edmonton, Canada BubbleUP Marketing Full time

    Do you thrive on ideating seamless campaigns and multi-faceted marketing that include blogs, landing pages, social posts, and online ads? Are you a clever chameleon who can think like the client? Does communication come naturally to you? If you answered yes, read on! We’re on the hunt for a **Marketing Specialist** to join our dynamic and fast-paced team....


  • Edmonton, Canada BubbleUP Marketing Full time

    Does adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX and creating websites that convert? Do you keep up to speed on all the latest search engine...


  • Edmonton, Canada BubbleUP Marketing Full time

    Does adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX and creating websites that convert? Do you keep up to speed on all the latest search engine...

  • Marketing Specialist

    7 months ago


    Edmonton, Canada Schuyler Marketing Ltd Full time

    Education: College/CEGEP - Experience: 1 to less than 7 months - or equivalent experience **Tasks**: - Act as spokesperson for an organization - Advise clients on advertising or sales promotion strategies - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other material - Gather, research and prepare...

  • Digital Marketer

    7 months ago


    Edmonton, Canada BubbleUP Marketing Full time

    **About us** BubbleUP Marketing is a full service Marketing Agency in west Edmonton, AB. We are innovative, creative, curious, and fun. While we expect a lot from our team, we also promote top-notch workplace culture and values, which are the center of who we are. Our work environment includes: - Work-from-home days (following probation) - Growth...

  • Marketing Specialist

    7 months ago


    Edmonton, Canada NORQUEST COLLEGE Full time

    **Job Description**: **MARKETING SPECIALIST** **MARKETING & COMMUNICATIONS** Reporting to the Director, Marketing, the Marketing Specialist provides a comprehensive range of marketing support and services for internal clients across the college including faculties, student recruitment, and corporate service areas. The scope of practice for the role is...

  • Marketing Specialist

    3 weeks ago


    Edmonton, Canada Fringe Theatre Full time

    **Position**:Marketing Specialist **Position Type**:Full time, permanent **Compensation**: $42,000 plus commensurate benefits **Anticipated Start Date**: As soon as possible **Reports to**: Executive Director **Overview**: The Marketing Specialist is a key role within the Marketing, Communications, and Development Team. Reporting to the Executive Director...

  • Marketing Specialist

    3 weeks ago


    Edmonton, Canada Pharmacy Brands Canada Full time

    Role: Marketing Specialist - Full Time Reports to: Director of Marketing & Communications Role Overview: **Do you want to join the fastest-rising Pharmacy Banner company in Western Canada?** We are seeking a Marketing Specialist to join our team! This Full-time role based in Edmonton, reports directly to the Director of Marketing & Communications. The...

  • Marketing Specialist

    5 hours ago


    Edmonton, Canada Garden Bakery Ltd Full time

    **About us**: Garden Bakery Ltd. is a family-owned bakery business that has been making pastries and cakes for the past 25 years. Our products are made from scratch everyday and we work hard to ensure that our customers receive the best products. **Employer name**: Garden Bakery Ltd. (1570793 Alberta Ltd.) **Employer Address**: 8882 170 St NW #1770,...


  • Edmonton, Canada Catch Recruitment Full time

    We are seeking a marketing specialist for our client who is headquartered in Edmonton, Alberta, they are proud to be recognized as one of Canada's Best Managed Companies. With their success being attributed to not only to their innovative manufacturing and design but also their exceptional team. As a Marketing Specialist, you will report to the Marketing...

  • Marketing Specialist

    7 months ago


    Edmonton, Canada Nova Medical Testing Inc. Full time

    We are currently recruiting for a Marketing Specialist position. **This position is permanent, full-time, located in Edmonton, Alberta**. As a Marketing Specialist at NovaMT, you will be instrumental in defining and implementing our marketing strategy. This position offers the opportunity to make a significant impact on our brand's visibility and market...


  • Edmonton, Canada Daiplza Agency Full time

    We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies. Main...

  • Marketing Specialist

    7 months ago


    Edmonton, Canada Press'd Sandwich Shop (Corporate Entity) Full time

    **About Press’d** We opened our first location in 2010, and now have 16 locations across Alberta and Saskatchewan. All are franchised and our company is primarily responsible for quality control, marketing, menu management and growth of the Press'd brand into new territories. We’re committed to building better sandwiches, as we are to helping our...

  • Marketing Specialist

    2 weeks ago


    Edmonton, Canada Sunco Communication and Installations Ltd. Full time

    **Job Description - Marketing Specialist** **Reports to** Director of Marketing Sunco is an exceptional place to work. We attract and retain people who have an ownership mentality. What exactly is that? It means that every decision, every job, and every interaction with clients and each other is done with the deep knowing it directly impacts the success...


  • Edmonton, Canada BubbleUP Marketing Full time

    Social Media Specialist Job Description (Content Chameleon) - Resume including your most used social media profiles or brands that you have recently worked with (with a link to their profiles / platforms) - A sample of photography, or video work (could also be on your social media profile) - Creative writing piece that you have written (can be short form,...


  • Edmonton, Canada Innovative Fuel Systems Full time

    **Digital Marketing Specialist** Innovative Fuel Systems, a leading alternative fuel systems company based in Edmonton, AB has an immediate opening for a Digital Marketing Specialist. With our Dual Fuel systems, we create clean, leading edge natural gas engine technology. Increasingly, businesses are seeing the value of high performing dual fuel engines -...

  • Marketing Specialist

    2 weeks ago


    Edmonton, Canada Aramark Full time

    This position will assist in development and implementation of marketing plans and programs for an exciting University Campus. The Marketing Specialist reports to the Food Service Director. The Marketing Specialist, an onsite & visible Aramark Ambassador, helps to support all critical business initiatives including sales growth, market penetration, customer...


  • Edmonton, Canada AdaptAbilities Full time

    AdaptAbilities is registered charity that provides an essential service to individuals with special needs and their families. Our unique programs promote positive self care and wellbeing, empowering individuals to grow, succeed and belong. We are looking for dedicate professionals who share this vision to join our team. This is an opportunity to make a...


  • Edmonton, Canada TrueNorth Digital Full time

    TrueNorth Web Agency is seeking a highly motivated and skilled Digital Marketing Specialist to drive the success of our clients' online presence. As a key player in our marketing team, you will be responsible for developing and implementing effective digital marketing strategies that elevate brand awareness, engagement, and conversions. ROLE +...


  • Edmonton, Canada vrCAVE Full time

    **Company Description** vrCAVE is a rapidly growing software startup company that has developed its own multiplayer virtual reality platform which is licensed to entertainment operators around the world. We have over 250 partner locations around the world using our products. **Role Description** vrCAVE is looking for a Digital Marketing Specialist to join...