Marketing Specialist

5 months ago

Edmonton, Canada Champion Petfoods Full time

**Changing the World, One Kibble at a Time**

Champion Petfoods is expanding We are excited to announce we are looking for a Marketing Specialist - Canada to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion - with its ORIJEN® and ACANA® brands - is a key player in the global premium pet food industry. Our purpose, **_To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime_**,** provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us - and the environment that sustains us - are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

**Here’s the scoop - Summary**

The Marketing Specialist - Canada will support the Canadian Marketing team as they continue to focus on growing our two great brands in Canada. This role will support the Brand Manager in all dog, cat and adjacency categories which will include business case development, packaging development, new product development and other key tasks to support the development and execution of the Canada brand plan. We are looking for an energetic problem solver to work across multiple teams and workstreams. This newly created role represents an excellent opportunity to refine skills in project management, business development, and new product development.

Reporting to the Senior Brand Manager, Canada, this position will be based out of our corporate head office in Edmonton, AB on a hybrid office/home schedule.

**What a typical day looks like**:

- Track the progress of key projects and communicate timeline status to key stakeholders. Develop competitive analysis and business cases using data from key sources including Nielsen, Mintel, online searches, and other internal / external data resources.
- Assist in the development of go to market strategy, encompassing both cat and dog food - developing plans and tracking performance through business analytics tools available.
- Provide brand and design feedback to creative team and oversee the development of new packaging or updated packaging.
- Partner with Finance to provide relevant information for costing and pricing purposes to deliver sales and profit targets.
- Collaborate with R&I and brand innovation team to support new product development projects to support ongoing innovation.
- Work closely with Insights team and research partners to uncover key trends and needs to help shape overall innovation learning plan and validate/optimize concepts with our consumers.
- Establish a working knowledge of pet food industry regulatory and legal issues and ensure all aspects are taken in account during the scoping and validation of communication and new products.
- Exhibit project management leadership to push projects over the finish line with sound planning and alignment of resources toward common outcome; on time and on budget.
- Complete other duties as assigned. Examples include competitive reviews, supporting other marketing team members, and more. As a lean organization, all Champion team members need to have a roll up the sleeves and support the team mentality.
- Pivot when needed among projects and sometimes with changing direction. Comfort with ambiguity in a fast growth environment is essential.
- Be a role model of Champion’s culture and core values of teamwork, responsibility, authenticity, innovation and leadership.

**What are we looking for?**
- 3-5 years’ Marketing experience
- Analytics experience preferred
- Prior experience pulling and analyzing syndicated data (Nielsen, IRI, Spins).
- Passion for a career-path in Marketing.
- Post-secondary education preferred but not necessary.
- Basic knowledge of marketing terminology and processes.
- Fluent in English, both written and spoken.
- Proficient in the use of MS Office Suite.
- The Marketing Specialist Canada should demonstrate competence in the following:

- Communicate Effectively - speak, listen and write in a clear, thorough and timely manger using appropriate and effective communication tools and techniques.
- Foster Teamwork - work cooperatively and effectively with others to set goals, and track details/data/information/activities.
- Organize - set priorities, develop a work schedule, monitor progress towards goals, and track details/data/information/activities.
- Plan - Determine strategies to move projects forward, set goals, create and implement action plans, and evaluate the process and results.
- Solve Problems - Assess problem situations to identify causes, gather and process relevant information, generate possible solutions and make recommendations to resolve the problem.
- Creativity - Ability to push thinking into new areas and get in the

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