Product Marketing Manager

2 weeks ago

Winnipeg, Canada Laivly Full time

**About Laivly**

We are an ambitious company of curious technologists. We don’t just code, we invent. We don’t just build, we create. We are gamers, sci-fi geeks, and artists. We help the world’s biggest brands discover and leverage Artificial Intelligence, Machine Learning and Digital Automation.

**About the Role**

The team at Laivly is hiring a **Product Marketing Manager **to develop and execute the roadmap for Laivly, a platform that drives digital transformation for brands so they can serve their customers better while improving operational efficiency. Laivly allows brands to add robust solutions to their existing tech stack, impacting every step of the customer journey and extending the power of their existing technologies with AI, ML and Digital Automation.

As a **Product Marketing Manager** on our** Product Team**, you’ll work closely with our Product, Design, Engineering, Data Science, Infosec, Marketing, Sales, and Customer Success teams to bring user experiences to life that will help customer care agents and management deliver a better customer experience for some of the world’s leading brands. This is a collaborative role, and you’ll be at the center, developing and executing strategic marketing initiatives to effectively position our products in the market and drive customer adoption.

**As a Product Marketing Manager, you will...**
- Create and maintain process and assets for understanding of Laivly’s SaaS AI software products, target market, and competitive landscape to be used across all functional teams
- Liaise between the product team and sales, marketing, customers, and prospects.
- Collaborate closely with the product management team to gather customer insights and feedback that will inform product development and marketing strategies.
- Develop user and buyer personas.
- Develop compelling product positioning, messaging, and value propositions that differentiate our offerings and resonate with our target audience.
- Work with the marketing team to create materials that highlight product features and benefits, including sales enablement materials, web content, case studies, presentations.
- Enable Sales, Customer success, and other internal teams to tell a compelling story about our new and existing products
- Develop and manage the go-to-market strategy.
- Work with product management to define goals and metrics for product launches.
- Collaborate with Sales & Marketing to reach revenue, growth and retention targets tied to new launches, ensuring success of releases and overseeing new product solutions and rollouts, including customer and internal communications, compliance, legal, and documentation as required
- Stay abreast of industry trends, emerging technologies, and best practices and create a mechanism to share that information to drive innovation and maintain a competitive edge for the company.

**As a Product Marketing Manager, you have...**
- 3+ years’ experience as a Product Marketing Manager with B2B SaaS experience (or related field Product Manager, Marketing etc)
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in product marketing within the SaaS industry, with a strong understanding of AI or machine learning technologies.
- Previous experience at a high-growth startup is a plus.
- You have SaaS experience (understanding of value drivers in recurring revenue business models)
- Exceptional strategic thinking and analytical skills with the ability to translate technical concepts into compelling value propositions.
- Excellent written and verbal communication skills, with the ability to craft clear and impactful messaging for diverse audiences.
- Strong collaboration skills with the ability to work effectively with cross-functional teams and influence stakeholders at all levels.
- Ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Creative thinker with a passion for innovation and continuous learning.

**Life at Laivly**

Laivly gives you the opportunity to collaborate and grow your career with a diverse and passionate team. Balance and wellness are important, and we make it easy to achieve with a flexible environment that works with you. A career at Laivly is about working with a fun-loving, dedicated team of creatives, risk takers and game changers. It’s about sharing your talent and imagination to develop innovative tech that’s revolutionizing the way top brands interact with the world.

We’ve got a shared mission - and a Laivly future.

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