Content Marketing Specialist

3 weeks ago

Toronto, Canada Resolver, a Kroll Business Full time

**Description**

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.

Resolver is looking for a **Content Marketing Specialist **to help grow the impact of content. You'll work closely with our Content Marketing Manager to create content to drive awareness and engagement, as well as position Resolver as a thought leader in the tech space & the Risk Industry.

Did we mention you'll also be part of an amazing team? We have a collaborative full-scope marketing team who are committed to helping organizations protect what matters.

**About Resolver**:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.

We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada's Great Places to Work six years in a row

**So, what does that really mean for you? Let the hiring manager tell you**:
Hi I'm Nadine Araksi, Content Marketing Manager at Resolver. After a career in the media and publishing industries, I now help tell the incredible story of Resolver, our Resolverites, and our customers through content creation across many channels, communities, and disciplines.

As Resolver continues its impressive growth, we're looking to deliver even more valuable content that helps our buyers (and sellers) clearly understand what makes Resolver a first-class Risk Intelligence platform. You will support Resolver's Content Marketing strategy through content creation and production, experimentation and measurement, and collaboration with customers, influencers, and our own cross-functional teams. You'll have the opportunity to contribute to Resolver's evolving story, supported by a team of caring, collaborative, super-smart, and passionate marketers.

Got an eye for creative executions and great storytelling, plus a decent knowledge of SEO? Do you combine a mix of analytics and intuition when building content? (I call this the Moneyball) Are you open to learning, collaborating, and trying out new things? If you're excited by the opportunity to work for a leading technology company and learn from fun and talented team members in an exciting and fast-growing space, we would love to hear from you

**Your day to day**:
**Content Creation and Production (60%)**

Measures of success: Helping grow the cadence, consistency, and distribution of content created. Growing awareness and engagement within our target markets and relevant online communities through organic social media tactics.
- Create, edit, and curate content for a variety of asset types including, but not limited to: blogs, case studies, white papers and long-form documents, infographics, 1-pagers, press releases, videos, sales collateral, and webinars
- Optimize content for SEO through our CMS (WordPress), SEO tools, and Resolver's YouTube channel
- Contribute to organic search engine and social media reach, engagement, and distribution strategies through creative execution and data-driven decision-making
- Image and asset creation, working with Marketing Designer to deliver quality creative
- Help to grow our social media content and presence, working closely with Content Marketing Manager on messaging, cadence, best practices and testing new platforms or social trends

**Content Strategy (20%)**

Measures of success: Generating opportunities & sales pipeline through converted content
- Collaborate with Content Marketing Manager and the greater Marketing team to identify gaps in the existing content strategy; what are we not doing?
- Help to build our third-party and community-building efforts through research and engagement with online communities, analysts, partners, select vendors, industry-relevant thought leaders, etc. on content exchanges, collaborations, partnerships, sponsorships, and co-branded content
- Collaborate with Content Marketing Manager to build out Resolver's video content strategy

**Content Analysis and Insights (20%)**

Measures of success: Regular reporting and communication of changes to algorithms that inform the content strategy. Improving SEO traffic to blogs. Social media audiences growing in followers and engagement.
- Track and measure effectiveness of content using asset specific KPIs and metrics
- Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords for content creation

**People who Excel**:

- Good understanding of SEO optimization strategies
- Experience in a B2B content creation role preferred but not esse

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