Director, Site Merchandising

6 months ago

Toronto, Canada Knix Full time

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

**About You**:

- You problem-solve using both your right brain and left brain. You have a passion for exploring data and formulating insights to drive towards action. You also consider the brand guidelines and aesthetic when forming site strategies
- You are an expert in partnering and earning trust with internal business leaders to drive and influence key business decisions
- You are adaptable and self-motivated. You thrive working in a dynamic fast-paced environment - the hustle excites you
- A proven people leader and talent developer, you hold your team accountable for performance and continuously champion excellence
- You’re ambitious and results-driven. You master the right balance between perfection and fast execution to deliver overarching business goals.
- Above all, you’re proactive, positive, and inspired by Knix and our mission.

**The Opportunity**:

- Drive site merchandising strategies for Knix to achieve revenue and margin targets, with consideration for customer behaviour, brand aesthetics, and inventory availability
- Drive decisions that support the creation of a compelling path to purchase, through the entire conversion funnel, including homepage, campaign and landing pages, product listing pages, and product detail pages
- Develop and manage merchandising and execution plans for new product launches, promotions, and other brand initiatives tailored to both new customers and returning buyers
- Own the A/B testing roadmap, including building a process for continued optimization and testing for the site merchandising team
- Leverage site analytics to monitor performance and continuously optimize product placement and discoverability (homepage, collections pages, navigation, promotions, product pages) to improve customer experience, maximize conversion and achieve sales targets
- Partner with Product, Marketing, Customer Empowerment and Operations to improve decision support and incorporate customer feedback
- Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
- Accountable to lead and develop the Merchandising Specialist, who is responsible for updating site assets, loading product images, product copy, UGC, and regular site QA to ensure accurate and consistent site experience
- Continuously optimize process to improve efficiency and team output

**Qualifications**:

- 8+ years of digital/e-commerce experience and site merchandising
- 2+ years’ experience as a People leader including talent development, coaching, and performance management
- Previous experience building & leading digital merchandising strategy for a similar-size category
- Demonstrated experience in conversion rate optimization through web analytics, site operations, and web experimentation
- Advanced skill using web analytics and A/B testing to optimize product and category performance and related customer behaviour
- Ability to clearly and effectively communicate design ideas, and solutions to cross-functional partners
- Demonstrated ability to prioritize and meet deadlines in a fast-paced environment
- Previous P&L experience or P&L accountability is a strong asset
- Knowledge of Shopify Platform is considered a strong plus

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