Product Manager, Growth Strategies
2 months ago
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
**Job Description**:
What you will be doing
The CIBC Card Products Growth Strategies is responsible for the promotion and servicing of a range of personal and small business credit card campaigns and enhancements to maximize client profitability and remain competitive in the marketplace. As a Product Manager, Growth Strategies you’ll manage and implement strategic priorities that capitalize on credit card client growth opportunities, such as Balance Transfer and Global Migration initiatives, and own the final accountability and execution.
- At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview_.
How you'll succeed- Strategic planning & execution. Support strategy by developing and executing against strategic priorities such as Balance Transfer and Global Migrations campaigns and initiatives, which grow purchase volume and balances through all personal and small business channels. Lead key initiatives end-to-end from (i) idea generation / conceptualizing (ii) solution / capability design (iii) assess financial impacts / business case (iv) lead development & build with partners (v) implement.- Ensure profitable return on investment. Complete business cases for all approved initiatives, and optimize the client offers marketing budget, to ensure profitable return on investment on offers and leads management. Provide monthly/quarterly financial forecast recommendations.- Relationship building. Establish rapport, collaborate, and work effectively with with key partner stakeholders, as required, to ensure effective execution of all offers and leads. Internal and external partners include Risk Management, Finance, Legal and Compliance, Business Controls, Sales Delivery Channels, Marketing, Technology, and other lines of businesses.- Analytical & Reporting Insights. Maintain a strong understanding of financial, client and operational data with ability to interpret complex information, identify patterns and trends. Analyze and assess key business drivers, campaign results, client segmentation/reporting, and stay abreast of and demonstrate strong understanding of industry and competitive positioning and developments in Canada. Derive key insights, develop recommendations and implement changes.- Act like an owner. Leverage insights to assist in the identification of new opportunities for credit card client offers that contribute to growth performance targets, CIBC’s client experience objectives, and improving program effectiveness. Determine technical feasibility as well as financial impact and manage execution of initiative.- Communication. Strong communication skills including the ability to present (both written and verbal) complex, conceptual information in a clear and concise manner. Develop and deliver communications at various levels of the bank.
Who you are- You have a degree in Business (BBA or MBA)- You can demonstrate experience in the credit card business (2-3 years’), strategic and business planning (5+ years), and marketing campaigns & best practices.- You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.- You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.- You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.- You’re creative and results oriented. You are innovative and adaptable, with excellent attention to detail.
What CIBC offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.- We work to recognize you in meaningful, personalized ways including a competitive compensation, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and moment makers, our social, points-based recognition program- Our spaces and technological toolkit will make it simple to bring together great minds to build innovative solutions that make a difference for our clients- We cultivate a culture where you can express your ambition through initiatives like purpose day; a paid day off dedicated for you to use to invest in your gro
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