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Marketing Automation Manager

1 month ago

Toronto, Canada Ataccama Full time

We are **Ataccama**, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions, and what inspired Bain Capital Tech Opportunities to invest in our future growth.

Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:
**Challenging Fun**

**ONE Team**

**Customer Centric**

**Candid and Caring**

**Aim High**

We are open to a hybrid working setup. #LI-hybrid

**Role Mission**

We are seeking a skilled and experienced **Marketing Automation Manager** to lead the development, implementation, and optimization of our automated marketing campaigns. In this role, you will work closely with our marketing, sales, and content teams to enhance customer and prospect engagement and drive measurable results. Your expertise in marketing automation will help us deliver personalized and effective communication strategies that support our business goals.

**Your Challenge**:

- ** Automation Strategy Development**: Design and implement comprehensive marketing automation strategies that enhance customer engagement and lead nurturing efforts.
- ** Testing and Optimization**: Conduct A/B testing and continuously optimize automated workflows to improve performance and ROI.
- ** Data Analysis and Reporting**: Analyze performance metrics from automated campaigns and provide actionable insights to improve strategies and achieve business objectives, then share these insights.
- ** Collaboration**:Work closely with cross-functional teams, including content, product marketing, marketing operations, etc. to ensure alignment of automation efforts with overall marketing objectives.
- ** Compliance and Best Practices**: Ensure all automated marketing activities comply with relevant regulations and industry best practices.
- ** Content Development**: Prepare content for nurture sequences and other relevant, automated marketing activities using briefs.

**Is This You?**:

- ** Bachelor’s Degree**: Degree in Marketing, Business, Communications, or a related field.
- ** Experience**: Minimum of 5 years experience in marketing automation or related roles.
- ** Technical Skills**: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo or pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
- ** Account-based Marketing Platform**:Proficiency using 6sense is highly preferred.
- **Analytical Mindset**: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- ** Communication Skills**: Excellent written and verbal communication skills, with the ability to create compelling marketing content.
- ** Project Management**: Strong organizational skills and the ability to manage multiple projects simultaneously.
- ** Experience with Lead Scoring Systems**: Demonstrated experience using lead scoring tools and methodologies to enhance lead qualification processes.
- ** Expertise in Audience Segmentation**: Proven ability to segment customer data and develop targeted marketing strategies based on segmented audience profiles.
- ** Customer Journey Mapping Skills**: Strong background in mapping customer journeys to identify touch points, pain points, and opportunities for improving customer engagement.

**Work equipment**:

- Company laptop
- Company mobile phone

**Perks & Benefits**:

- Long-Term Incentive Program
- "Bring Your Friend" referral program
- The Global Family Support Program - A paid leave program to help all parents focus on the new addition to their family
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days
- Flexible working hours & hybrid work setup
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Kitchen stocked with fresh fruit and juice, teas, and the best coffee