Creative Producer, Prime Video Canada
7 months ago
8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to stakeholders
- Experience with production process including OOH, Video, Digital, and Social
The Prime Video Canada team is looking for a passionate, creative, and customer obsessed professional to build world-class creative campaigns for Amazon Global and Canadian Originals, Live Sports, and Events. This position requires a proven ability to produce and conceptualize high impact campaigns (Key-art, trailers, spots, Behind-the-Scenes and buzz-worthy digital content), setting and communicating the creative vision and partnering with external agencies to develop and execute campaigns. They will source and work closely with creative and production agencies to conceptualize and deliver on high impact creative to support content marketing and brand campaigns. We’re looking for someone with strategic creative sensibilities, great attention to detail, and the ability to manage multiple high-impact projects and stakeholders.
The Creative Producer will work with brand and supporting campaign teams to curate, manage and deploy marketing campaigns across TV, Print, Outdoor, Audio, Digital and Owned Platforms. They own the overall campaign creative/asset structure and have oversight of workbacks across disciplines for key campaign strategy and creative direction documents, lead asset capture and marketing asset development to ensure delivery per campaign milestone. They own the creative asset budget and ensures it is strategically allocated and managed per discipline throughout the lifecycle of a campaign.
Key job responsibilities
- Own the creative strategy, ideation, production, post production and delivery for Global and Local Originals, Live Sports, and Events for Prime Video Canada
- Translate brand/show positioning and marketing strategy into creative output through clear direction
- Manage the agency pitch processes, identify the right creative partners, and own agency on-boarding
- Engage agencies to ideate and develop innovative, effective, and award-winning 360° marketing experiences that communicate benefits and drive viewership
- Supervise production during shoots
- Manage internal approvals
- Partner closely with global creative teams to implement best practices, and provide creative to global teams supporting Canadian originals
- Develop creative and internal PV communication templates and tools
- Create processes and SOPs for localization into French
- Ensure that creative approval processes are followed when modifying global show creative
- Identify and manage creative agencies for the production of campaign assets
- Ensure PV brand guidelines are being given paramount importance
- Own approvals and creative delivery of campaign assets
A day in the life
Want to change the way people watch TV? Prime Video is a premium streaming service that offers Prime members hit TV series, popular movies and live sports including The Lord of the Rings: The Rings of Power, The Boys, and The Summer I Turned Pretty, local Canadian Originals such as LOL: qui rira le dernier?, Three Pines, and Mr. Dressup: The Magic of Make Believe, and WNBA, One Championship, and more. Members in Canada can add channels they love such as Crave, Sportsnet, STACKTV, Hayu, and Paramount+, and all Amazon customers can rent or buy new release movies.
About the team
We're a tight knit team of entertainment junkies who love everything about films and TV. We are passionate about bringing our customers the best and broadest selection of content to watch, and always strive to deliver the most innovative and buzzy marketing campaigns to engage them authentically.
Toronto, ON, CAN
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
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