Social Media Specialist

2 weeks ago

Coquitlam, Canada JKWG GOLF Full time

Xiaohongshu (Little Red Book):
Responsible for daily content updates, writing attractive and high-quality articles, actively engaging with users, replying to comments and private messages, etc.

Chinese media: Explore and expand Chinese media channels, and collaborate with key opinion leaders to enhance brand exposure.

WeChat Moments: Responsible for daily content updates, designing visually appealing graphics and conveying brand values, maintaining interaction on WeChat Moments.

WeChat customer groups: Actively maintain WeChat customer groups, provide efficient and friendly customer service, answer inquiries and resolve issues.

WeChat Official Account: Regularly update and maintain content on WeChat Official Account, and write interesting golf-related articles to attract readers' attention and engagement.

Data analysis: Perform weekly data analysis, summarize key metrics and user feedback, prepare reports and submit them for supervisor review. Other tasks: Complete other tasks assigned by the supervisor, such as event planning, social media advertising, etc.

Job Requirements:
Passionate about golf, with a certain level of knowledge and interest in the golf industry. Experience in Chinese social media operations, familiar with managing and operating platforms such as Xiaohongshu, WeChat Moments, WeChat customer groups, and WeChat Official Account. Prior experience in independently managing accounts is preferred. Excellent Chinese writing and communication skills, able to write engaging content based on brand positioning and customer needs, and effectively interact with users. Data analysis skills, able to interpret key metrics and user feedback, and propose corresponding optimization strategies. Teamwork spirit, able to collaborate closely with team members to achieve common goals. Innovative thinking and problem-solving skills, able to adapt flexibly to various challenges.

Skills Required:
Good creative thinking and execution skills, able to create novel marketing activities, promotion plans, and external collaborations for the brand. Sensitivity to current trends and hot topics. Basic aesthetic sense, able to use tools to create posters, covers, etc. Proficient in using smartphones/cameras for shooting and editing. Proficient in using Office software. Problem-solving and independent thinking skills, able to independently handle issues in work and find suitable solutions. Ability to work independently in a fast-paced environment and excel in teamwork and external collaborations.

**Salary**: $22.00-$28.00 per hour

**Benefits**:

- Life insurance

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay
- Commission pay

Ability to commute/relocate:

- Coquitlam, BC V3K 6S4: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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