Digital & Social Media Marketing Specialist

6 months ago

Toronto, Canada innovatebyday.ca Full time

Work with us

Is keeping up with social media trends already your thing? Are you as good at writing social media captions as you are at writing social media analytics reports? Are you active on all the popular and upcoming social media platforms, and consider yourself a pro? Do you have a head for strategy or a ton of great ideas on how to get a product or service in front of the right audience? Are you a creative writer and digital content creator who understands social media marketing? Are you highly motivated, forward-thinking, and collaborative?

You might be the Digital & Social Media Marketing Specialist we’re looking for

We’re a diverse, dynamic, and fun creative team who works really closely together on cool and interesting digital media projects.

Reporting to the Associate Director of Operations & Marketing, you’ll be an essential member of the Marketing and Project teams that create digital and social media strategies, eye-catching content, client proposals, social media reports and snapshots, and digital campaigns to activate audiences and drive measurable results. You’ll be working remotely and in the Toronto office and be expected to complete work during regular business hours (9:30 am - 5:30 pm) in the Eastern time zone (ET).

While copywriting and being the thought leader on all things social media will be at the top of your skillsets, we’re looking for a well-rounded individual who has experience with other kinds of content creation too. So graphic design, video editing, SEO optimization, or online ads experience are all ideal secondary skills you could bring to the table. Can you also speak, write, and read fluently in English AND French? BONUS

**SPECIFIC RESPONSIBILITIES**

**Content Writing & Digital Campaigns**
- Plan and design posts, reels, and content, and write copy across a variety of social media and digital marketing platforms
- Collaborate with senior staff in the planning, execution, and optimization of digital and social campaigns for internal and external use
- Implement and optimize social media and communication campaigns
- Ideate and execute graphic design concepts and projects in Canva and/or Adobe Suite (Photoshop, InDesign, Illustrator, etc.) in consultation with our Projects Team
- Follow through with ideas, strategies, and best practices per social media platform
- Meet deadlines while following provided brand guidelines

**Community Management**
- Use social media listening tools to monitor and track online conversations, trends, levels of engagement, reach, and traction for multiple clients
- Ensure that client brands are represented authentically online through voice, tone, and visual design
- Track analytics and backend data to learn what’s working and what needs adjustments
- The ability to be agile, think quickly, and execute posts professionally yet thoughtfully and strategically under tight timelines is an asset

**Day to Day Research & Collaboration**
- Stay informed on trending topics, social media practices, and emerging news in association with the current projects
- Assist with research and day-to-day communication with team members as appropriate
- Take detailed notes in meetings and parse out relevant information, including action items, next steps, and timelines
- Create and populate presentation decks, meeting notes, templates, etc. (including proposals, workshops, reports, etc.) using Google Slides or Google Docs
- Help review accounts daily for suitable RFP opportunities
- May include: special assignments or strategic ideations as required by the CEO & President

**SKILLS & QUALIFICATIONS**
- 2 - 4 years of professional or agency experience in a digital, marketing, or social media position
- Post-secondary diploma, degree or equivalent, preferably in Communications, Marketing, Digital Marketing, or similar
- Knowledge, experience, keen interest, and understanding of the latest trends in social media innovation, Meta, TikTok, Twitter, and related platforms, online analytics tools and aggregators, and digital technology
- Demonstrated experience in online marketing, promotion and social media strategy, and campaign management
- Exceptional writing skills with the ability to hone and utilize different voices across channels and client accounts
- Strong graphic design skills through commonly used platforms and knowledge of social media backend content creation requirements, including typography, file formatting, and graphic/video optimization for web and digital platforms
- Experience and competency in writing reports and analyzing data from both Google and Social Media backends
- Strong organizational skills
- Strong time management skills
- Proficient in the following software:

- macOS, including iCal and Mail
- G-Suite (Gmail, Drive, Docs, Sheets, Slides, Calendar, Chat, Meet)
- Canva
- Proficiency in Adobe Suite would be considered an asset
- Proficiency in MS Office would be considered an asset
- Ability to prioritize tasks; handl

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