Associate Director, Marketing Communications

2 months ago

Calgary, Canada Calgary French & International School Full time

**REPORTS TO**:Assistant Head of School: Community & Early Learning
**POSITION GROUP**: Support Staff
**STATUS**:Full-Time, Year Round

Calgary French & International School (CFIS) is a full French language immersion co-educational independent school, serving over 800 students from junior preschool through to Grade 12. For over 50 years, families have chosen CFIS because of our immersive French language learning environment that inspires children’s unique curiosity and exploration of the world around them.

Our dedicated faculty, staff and administration team partner with CFIS families to provide an extraordinary learning experience. Our students benefit from innovative teaching and learning approaches to address global challenges, and are empowered to take responsibility as open-minded, curious citizens who are prepared for the ever-changing world around them.

The Associate Director, Marketing Communications is responsible for the strategic management of the school’s marketing and communications plan and the creation of a clear and consistent brand message across all communications platforms in support of the school's internal and external communications, fundraising, and community engagement program goals.

The Associate Director, Marketing Communications reports to the Assistant Head of School, Community and Early Learning and works closely with the development and enrolment teams. This individual works with a broad range of administrative colleagues, faculty, students, alumni, families, parents, grandparents, and community members.

**Responsibilities**:
**Marketing & Communications Responsibilities**:

- In conjunction with the Assistant Head of School, Community and Early Learning, sets strategic and annual goals and actions for the school’s Marketing & Communications strategy.
- Plans, develops, and coordinates the expenses and budget of the Marketing Communications department.
- Leads a team in overseeing and managing the content and branding of the school’s forward-facing website, and parent portal.
- Proactively develops, provides, and supports a tiered marketing communications plan;
In collaboration with the Senior Leadership Team, designs strategies and implements concrete plans to meet targets as established by the Head of School.
- Conducts, directs, and analyzes marketing and demographic research to inform the school’s strategy in the areas of Marketing Communications, Enrolment, and Development.
- Manages and measures the effectiveness of marketing campaigns and communications to support the CFIS strategic plan.
- Establishes clear objectives, provides regular feedback, and encourages open and ongoing communication both within the Marketing Communications office and with other key departments and all stakeholders.
- Directs the day-to-day activities of the Marketing Communications office and ensures that administrative systems and procedures (such as data collection, review, and reporting) function smoothly and efficiently.
- Keeps the Executive and Senior Leadership Teams informed with accurate and timely information regarding marketing communications initiatives and progress toward established goals.
- Leads a team in creating compelling, information, and audience-centric marketing materials, including key messages, photo library, advertising copy, digital and print content.
- Ensures brand and messaging quality and consistency in the school’s print and electronic communications; establishes and enforces guidelines as needed across all departments, activities, and events and among professional and volunteer leadership.
- Builds relationships with local media and serve as CFIS’s media relations liaison, including during times of crisis.
- Engages actively in professional development to remain current in best practices related to private-independent school communications, emerging inbound marketing, social media, and other effective marketing and advertising strategies.

**Essential Qualifications**:

- A Bachelor’s degree in a field related to marketing communications or education, plus experience in admissions and/or marketing communications, preferably in a private-independent school or other non-profit organization.
- Demonstrated ability to develop strategies to achieve institutional goals, and understanding of the school’s strengths, challenges, and capacities.
- Outstanding speaking, writing, and editing skills.
- Ability to develop, monitor, and adhere to budgets and production schedules.
- History of successfully supervising and managing staff.
- Evidence of managing multiple projects with shifting priorities and competing deadlines.

**Personal Qualities and Attributes**:

- An astute listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.
- Intrepid yet tactful; determined yet respectful of others’ concerns; someone with the flexibility and creativity nee

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