Marketing Specialist

2 weeks ago

Toronto, Canada Informa Connect Full time

**Company Description**
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

The Marketing Specialist will be responsible for executing marketing campaigns to grow the target audience and/or client databases, drive consent to market, and encourage target prospects to engage with relevant Informa content. The specialist will develop and deliver a wide range of multi-channel marketing activities. The Marketing Specialist also drives community engagement, increasing community membership, web traffic, and conversions.

The key objective of the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products/services and gaining hard traction. This role will primarily focus on managing marketing tactics for the One Of A Kind Show.

**_
Responsibilities_**
- Partner with colleagues and external agencies to define marketing tactics along the customer journey, build brand awareness and consideration, and drive the acquisition of new audiences.
- Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; webinars; op-eds; news insights).
- Manage social platforms calendars on Sprinklr and pull reports to suggest improvements.
- Manage marketing lists and follow database best practices.
- Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
- Manage online communities on META, Pinterest, TikTok etc.
- Manage website updates via Core/AEM tool (ongoing updates and uploads).
- Work with external agencies and partners to develop campaign creative work and produce event signage and advertising.
- Ensure that all market-facing materials are on brand according to brand guidelines.
- Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
- Be accountable for the allocated budget.
- Be present at select shows in person to support show execution.

**Qualifications**
- Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
- Proven ability to write content for social media/web pages
- samples will be requested.
- Graphic design and video editing skills for social media reels, carousels and other posts
- samples will be requested.
- Understanding of design and marketing/advertising creative principles - ability to judge quality of creative ad design.
- Community management background / driving organic social media engagement.
- Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
- Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
- Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
- Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
- Prior experience of coordinating projects, ability to prioritize and manage time efficiently.
- 2+ years Practical experience of collateral production and design.
- Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront.
- Experience with promoting events and digital activities that generate engagement.

**Additional Information**
- Learning and development plan to assist with your career development
- 10 days PTO plus 4 days for volunteering and a day off for your birthday
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration

  • Digital Marketing Specialist

    4 weeks ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Marketing Specialist

    3 weeks ago

    Toronto, Canada Cooper's Full time

    Marketing SpecialistCooper's is a Toronto based staffing agency dedicated to providing excellent service to all clients and applicants in the greater Toronto area.  We currently have an open position for a marketing specialist that we need to fill right away.  If you are interested in this role, please reply as soon as possible.  We welcome all applicants...

  • Marketing Specialist

    4 weeks ago

    Toronto, Canada The Cup Store Full time

    **The Company** The Cup Store is a leading provider of custom printed disposable cups and glassware. We supply printed paper and plastic cups as well as glass barware to a wide variety of customers for use in; restaurants, bars, cafes, corporate events and trade shows. We print corporate logos and marketing messages on our cups for clients such as _Heinz,...

  • Marketing Specialist

    3 weeks ago

    Toronto, Canada Cooper's Full time

    Job DescriptionMarketing SpecialistCooper's is a Toronto based staffing agency dedicated to providing excellent service to all clients and applicants in the greater Toronto area.  We currently have an open position for a marketing specialist that we need to fill right away.  If you are interested in this role, please reply as soon as possible.  We welcome...

  • SEO Marketing Specialist

    3 weeks ago

    Toronto, Canada CB Canada Full time

    SEO Marketing Specialist On behalf of our client in the Professional Services Sector, PROCOM is looking for an SEO Marketing Specialist. SEO Marketing Specialist – Job Description Execute SEO strategies and projects to acquire customers while successfully achieving ROI goals within the Canadian market Drive and support the execution of strategic...

  • Media and Marketing Specialist

    4 weeks ago

    Toronto, Canada Ontario Camps Association Full time

    Job Posting Media and Marketing Specialist The Media and Marketing Specialist will curate the camp’s public image and cultivate community engagement. They are responsible for visually capturing all aspects of camp, creating content to be used in social media campaigns and other marketing materials. They will use their vision and talents to...

  • Marketing Specialist

    4 weeks ago

    Toronto, Canada CDW Full time

    **Marketing Specialist - Public Sector** A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what...

  • Marketing Specialist

    17 hours ago

    Toronto, Canada Pizza Nova Full time

    If you are looking to be a part of a fast-paced growing company that not only values people, but is committed to delivering an exceptional brand experience then Pizza Nova is the place for you. If you love to connect brands with people say CIAO! We are searching for a Marketing Specialist to join ou

  • Marketing Specialist

    4 weeks ago

    Toronto, Canada Penguin Random House Canada Limited Full time

    **Marketing Specialist** The salary range for this position begins at $46,809. *** As a team of dedicated book-loving professionals, we discover, shape, and share content that nurtures thoughts, dreams, and conversations around the globe, ensuring that new and established voices are heard. We are actively seeking to add team members from communities with...

  • Marketing Specialist

    4 weeks ago

    Toronto, Canada Manulife Full time

    **_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you....

  • Content Marketing Specialist

    7 days ago

    Toronto, Canada Lifemark Health Group Full time

    **Content Marketing Specialist - Full time - Toronto, ON** The Content Marketing Specialist plays a key role within the marketing team. This role is responsible for planning and development of best-in-class marketing and editorial content that resonates with patients and clients while elevating the Lifemark Health Group brand. Your collaborative nature has...

  • Digital Marketing Specialist

    3 weeks ago

    Toronto, Canada LG Electronics Canada Full time

    We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for managing campaigns, tracking results, and providing insights into performance metrics. You will need excellent time management skills to ensure all campaigns are delivered on time, as well as exceptional...

  • Payroll Specialist

    4 days ago

    Old Toronto, Canada SDI Marketing Full time

    SDI Marketing delivers services designed to help solve our clients’ toughest business issues. Our unique combination of resources include: sports marketing services, brand awareness, loyalty programs, and communication strategies. SDI is recognized as one of the largest sources of integrated marketing solutions services in North America. POSITION: Payroll...

  • Payroll Specialist

    3 days ago

    Old Toronto, Canada SDI Marketing Full time

    SDI Marketing delivers services designed to help solve our clients’ toughest business issues. Our unique combination of resources include: sports marketing services, brand awareness, loyalty programs, and communication strategies. SDI is recognized as one of the largest sources of integrated marketing solutions services in North America. POSITION: Payroll...

  • Payroll Specialist

    4 days ago

    Old Toronto, Canada SDI Marketing Full time

    SDI Marketing delivers services designed to help solve our clients’ toughest business issues. Our unique combination of resources include: sports marketing services, brand awareness, loyalty programs, and communication strategies. SDI is recognized as one of the largest sources of integrated marketing solutions services in North America. POSITION: Payroll...

  • Marketing Specialist

    2 weeks ago

    Toronto, Canada Pizza Nova Full time

    If you are looking to be a part of a fast-paced growing company that not only values people, but is committed to delivering an exceptional brand experience then Pizza Nova is the place for you. If you love to connect brands with people say CIAO!We are searching for a Marketing Specialist to join our team. You will support the Marketing team with various...

  • Marketing Specialist

    2 weeks ago

    Toronto, Canada Pizza Nova Full time

    If you are looking to be a part of a fast-paced growing company that not only values people, but is committed to delivering an exceptional brand experience then Pizza Nova is the place for you. If you love to connect brands with people say CIAO! We are searching for a Marketing Specialist to join our team. You will support the Marketing team with various...

  • Marketing Specialist

    2 weeks ago

    Toronto, Canada Pizza Nova Full time

    If you are looking to be a part of a fast-paced growing company that not only values people, but is committed to delivering an exceptional brand experience then Pizza Nova is the place for you. If you love to connect brands with people say CIAO!We are searching for a Marketing Specialist to join our team. You will support the Marketing team with various...

  • SEO Specialist

    4 days ago

    Toronto, Canada YECO Marketing Full time

    The office located in **Vaughan** **Who Are We?** Yeco is a Marketing Agency thought to be different from all others. We assume the new times require new ways to make things. Our objective is to create a process of work to deliver the best result with no crunch or pressure. **The Role**: As the SEO Specialist, you will be responsible for building keywords...

  • Digital Marketing Specialist

    4 days ago

    Toronto, Canada MCI Onehealth Technologies Full time

    Don’t miss this incredible opportunity; MCI Onehealth Technology is growing! To support our growth, MCI Onehealth Technology has an exciting opportunity for a Digital Marketing Specialist. The Digital Marketing Specialist will play an important role in day-to-day operations at MCI, supporting strategic internal and external communications initiatives,...