Insights Manager

2 weeks ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES
- Work with the trade and regional teams to identify strategic and customer specific shopper learning needs
- Translate and prioritize those needs to develop and execute and annual learning plan that drives improved business results
- Influence and leverage consumer insights to provide a holistic view of the business both sales and marketing
- Design, analysis and interpretation of custom research studies
- Represent Shopper Insights in commercial team activities where functional expertise is required including the develop of custom reports/presentaions for existing and potential customer meetings
- Drive the business’s understanding of Shopper and Trade trends that supports strategic long term planning
- Ensure local adherence to Global mandated Shopper Insights requirement and methodologies
- Leverage & manage supplier relationships to maximize quality and value (on a project by project basis)

JOB QUALIFICATIONS
- A University Degree in Business or related field
- Minimum 4-5 years experience in market research - preferably both client and supplier with a focus on Shopper Insights
- Extensive knowledge of qualitative and quantitative research methodologies/techniques
- Proficiency in consumer understanding and retail/trade knowledge
- Understanding of marketing processes: business planning, marketing strategy, advertising development, media and promotions
- Competency in managing complex/strategic research projects
- Strong ability to analyze and interpret results
- Ability to effectively present to senior & diverse audience
- Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

CONTACT US

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