National Brand Product Manager

4 months ago

Dorval, Canada Cardinal Health Full time

Cardinal Health Canada is not just a healthcare manufacturer and distributor; we are a passionate team of over 1,400 professionals dedicated to revolutionizing healthcare delivery across Canada. With an expansive portfolio boasting over 70,000 products, we cater to every aspect of the Canadian healthcare landscape, delivering to over 95% of Hospital Facilities, Long Term Care homes and beyond. Our commitment to innovation and unwavering focus on customer satisfaction distinguishes us as a trusted ally within the Canadian healthcare ecosystem.

As a Product Manager at Cardinal Health, you will be at the forefront of our mission to improve patient outcomes and drive healthcare innovation. Working within our marketing and commercial excellence team, you will play a pivotal role in leveraging supplier relationships to inform local go-to-market activities, tactics, and campaigns as well as offer expertise and insight into our tender response process for key National Brand product portfolios. This role reports to the Director of National Brand Marketing.

For more information on what it is like to work for us, please watch this video: Cardinal Health - Wings.

**Key Responsibilities**:
**Strategic Planning and Analysis**:

- Manage the assigned product portfolio including forecasting and segmentation by category.
- Articulate product positioning vs. competitive set.
- Develop and execute innovative local go-to-market strategies leveraging market insights and customer feedback.
- Leverage market research to inform marketing strategies and identify growth opportunities, including customer feedback and needs analysis. Provide input into supplier’s new product development.
- Contribute to pricing strategies and financial analyses based on market dynamics, historical pricing, and competitive pricing.
- Leverage competitive analyses to understand market trends, identify competitors' strengths and weaknesses.
- Continuously assess and refine local product strategies and initiatives based on market feedback, performance data, and emerging industry trends to drive continuous improvement and innovation.

**Content Management**:

- Leverage and localize compelling supplier marketing content for local campaigns, ensuring compliance with regulations and internal standards.
- Provide support to sales by equipping the team with necessary product and brand content, facilitating training sessions, and centralizing content within the CMS.
- Help identify content for promotional campaigns across various channels, contributing to national brand marketing efforts and ensuring consistent messaging.
- Create and maintain all product-related content for the company website for the portfolio.
- In partnership with our Digital Hub team, prepare product related content for trade shows and conferences, including promotional materials.

**Collaboration and Relationship Management**:

- Collaborate with sales and contract teams for tender and RFP support, including customer-facing content, key messages, and value propositions.
- Develop/leverage training materials and resources for sales teams, healthcare professionals, and end-users to effectively promote and utilize strategic national brand products.
- Cultivate strong relationships with national brand suppliers to maximize collaborative initiatives and coordinate marketing efforts.
- Collaborate with Medical Affairs for educational initiatives, webinars, and Key Opinion Leader development as required.

**Product Lifecycle Management**:

- Manage product launches and discontinuations effectively, ensuring smooth transitions.
- Address both external customer communications and internal communication needs regarding product changes, recalls, and field actions in compliance with regulatory standards.
- Develop clear and compelling product positioning and messaging that resonates with target customers and effectively communicates the value proposition of Cardinal Health's distributed products.
- Own content accuracy on Cardinal Health Canada e-commerce platform.
- Monitor product performance metrics, such as sales, market share, and customer satisfaction, to track the success of product launches and initiatives and identify areas for improvement.

**Process Improvement**
- Map current processes to identify efficient ways to improve current Product Management Tasks
- Adopt Agile methodology by leading relevant Product process Sprints
- Work with cross functional teams to optimize workflow
- Determine value adds that benefit suppliers and customers

**Required Skills**:
**Collaboration**:Collaboration leads to clear and efficient product road mapping, product planning, prioritization, and an overall agile product development, pricing and promotions planning process.

**Analytical Skills**:Superior ability to synthesize diverse and complex information and data and design refined strategies, solutions, workflows, and procedures that are presentable to stakeholders.

**Work Ethic**:Performs and co

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