Social Media Coordinator
3 months ago
**Cowboys Dance Hall & Music Festival**
**Position: Social Media Coordinator**
**RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO**:
**Account & Platform Management**:
- Manage, maintain, and update social accounts and pages across all Cowboys platforms.
- Brainstorm, develop, and execute social campaigns that highlight and amplify the Cowboys brand.
- Manage and respond to all comments, direct messages, and inquiries received through Cowboys social platforms within 48 hours.
- Research and recreate popular trends that tie into the brand and resonate with Cowboys' target audience.
- Ensure daily post requirements are being met across all Cowboys social platforms.
- Develop and produce well-written, on-brand content and messaging for all social platforms.
**Analytics & Reporting**:
- Produce detailed weekly reports on social media growth and progress towards goals.
- Develop reports on social analytics and insights for specific partners and sponsors.
- Monitor and analyze metrics to measure the effectiveness of content initiatives.
- Make data-driven decisions to refine strategies and improve results.
**Calendar & Scheduling**:
- Create, organize, and manage the Cowboys Social Media Calendar.
- Ensure all content is efficiently posted on schedule using the Cowboys Social Media Calendar.
**Content Brainstorm & Development**:
- Brainstorm and develop strategies to boost followers and engagement across all social platforms.
- Develop new and engaging content ideas that resonate with Cowboys' target demographic.
- Utilize Team Cowboys and engage with guests on-site to create engaging content.
**Live Onsite Coverage**:
- Capture and post live, engaging, high-quality content across all social platforms during special events and concerts to create a FOMO effect.
- Collaborate with onsite photographers and videographers to ensure goals and objectives are aligned.
**Consistency & Brand Representation**:
- Ensure Cowboys branding and voice are consistent across all posts and social platforms.
- Ensure all content produced is high quality, engaging, and positively represents the brand.
**Plan & Prepare**:
- Develop and prepare social media plans in advance to ensure full coverage of special events and concerts.
- Work with all departments to collect and organize footage, pictures, and content from each event, ensuring all departments have access to and utilize this content.
**Partnerships & Collaborations**:
- Coordinate and collaborate with partners to ensure promotions are engaging, on-brand, and increase overall social presence and engagement.
- Work closely with partners and sponsors to execute pre-planned social media collaborations.
**General Marketing Support**:
- Integrate new content ideas and strategies to align with overall Cowboys marketing goals and targets.
- Assist the Marketing and Graphic Design Teams with the development and creation of social media promotional materials and assets.
- Identify and pursue new partnerships with local organizations and businesses.
- Develop strategies to generate leads, close bookings, and expand client relationships.
- Promote and manage event bookings, including birthdays, fundraisers, and corporate events.
- Assist with the initial setup and management of Cowboys ticketing site, website, and other digital marketing platforms.
**Job Types**: Full-time, Permanent
Pay: $40,000.00-$50,000.00 per year
Additional pay:
- Bonus pay
**Benefits**:
- Company events
- Dental care
- Extended health care
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Night shift
- Weekends as needed
Application question(s):
- What is your availability?
**Experience**:
- Social Media Marketing: 1 year (preferred)
Work Location: In person
Application deadline: 2024-09-30
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