Social Media Lead

6 months ago

Calgary, Canada Arts Commons Full time

Reporting to the Senior Manager, Communications & Public Relations, this position plays a crucial role in boosting the online presence of Arts Commons by creating and executing social media engagement strategies to inform, advertise and attract public interests.

You have a solid understanding of the digital landscape and can navigate through a variety of social platforms to engage our audiences and effectively convey our brand and offerings. Additionally, you can create compelling content and leverage opportunities when out in the arts community to capture and report through the appropriate social platforms. Utilizing strong project management abilities, you are able to take the lead in advancing, planning, coordinating, and executing digital marketing initiatives.

Overall, you have an ability to inspire and drive interest through the production and management of digital content and social media campaigns - ensuring Arts Commons’ continued success in sharing and elevating our brand.

**Who we are**:
Arts Commons is an ecosystem inclusive of individual tasks, resident companies, and community groups. As one of the largest performing arts centres in Canada, Arts Commons strives to break down barriers to cultural participation by providing a modern, open, and inclusive gathering space in a central location.

**At Arts Commons**:
Our belief
- That equitable access to the arts is a human right

Our responsibility
- To redefine a bold and adventurous Calgary by championing and investing in creativity

Our mission
- To be an inspirational force where artists, community and organizations celebrate cultural identities, experiences full breadth of human emotions, and ignite positive change

**What we offer**:
On top of the everyday excitement of working inside one of Canada’s top performing arts facilities with a team of professionals that share a passion for the arts, Arts Commons offers a competitive salary and a wide range of benefits:

- A collaborative, engaging and values driven work environment
- An annual salary in the range of $55,000 - $62,000
- A comprehensive health and dental benefits package, with RSP matching and access to an Employee & Family Assistance Program (EFAP).
- A positive working culture, keeping employee health and wellness a priority with generous
paid time off policies and an annual lifestyle allowance.
- A dynamic role that will have you engaging in many different aspects of the arts

**What we value**:
We are looking for individuals who share our vision of building a creative and compassionate society, inspired through the arts. Our team is made up of people with a diverse range of interests — singers, actors, musicians, playwrights, coaches, teachers, gamers, bakers, photographers, athletes, dancers. People whose interests encompass the widest spectrum. We even have furry, four-legged friends in the office. We value people who strive to do the right thing, and work to be their best. People with open minds, hearts and arms.

**What you will get to do here**:
As the Social Media Lead, you play a critical role in the elevation of Arts Commons’ brand and online presence by engaging our audiences and community through our social media channels. You are an expert at telling visual and textual stories to support and raise awareness of our brand and offerings. In optimizing digital content and engaging in its execution, collection, and analysis, you will be directly involved in conversations with our greater arts community. You will act as the primary lead in managing social media and influencer marketing strategies for the Arts Commons (master) brand and our sub-brands (Education, Galleries, Connects, and Presents). In this role, you will also oversee photography and videography contracts, and assist the creative services team with Marketing, Sales, and Communications initiatives. The key accountabilities of this role will take a focus on the primary areas of:

- Social Media Strategy
- Content Creation and Digital Design
- Influencer Marketing and Communications Support
- Digital Capture Management
- Social Media Reporting

**Strategic Goals**:Devise social media initiatives, feedback mechanisms, and metrics of success to engage and encourage dialogue, as well as provide valuable information to our followers and the community around the arts, Arts Commons, our industry, partnerships, and programming.

**Where you fit within our ecosystem**:
Reporting to the Senior Manager, Communications & Public Relations, this role is part of the Brand and Audience Development team and collaborates regularly with the Programming, Development, and Event Services teams, as well as artists and community partners.

**You will be a great fit if you**

**Must haves**:

- Advanced knowledge of all social media platforms, including: Facebook, Twitter/X, TikTok, Instagram, and YouTube, as well as social media management platforms such as Sprout Social and Hootsuite
- Minimum 4 years of experience working

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