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Sales Activator

2 months ago

Montréal, Canada Red Bull Full time

**Company Description**:
The Sales Activator is responsible for driving excellent trade execution throughout the market, in partnership with the local Distribution Partner (DP). This includes executing long term sales drivers in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, implementation of merchandising standards, tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution.

**EXECUTION**

Drive Red Bull Perfect Store conditions to Win vs Competition in the market.

Execute, with the DP, the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull.

Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.

Actively encourages DPs to enroll independent accounts into the Volume Incentive Program (VIP), following up with a robust routine to ensure program compliance and growth.

Wired sell with the key regional strategic accounts to drive efficient promotional execution and in-store conditions.

**PLANNING**

Effectively plans schedule to maximize time in stores with the greatest impact.

Consistently communicates with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.

Initiates plans to drive KPI execution and maintain vertical accountability throughout the organization.

Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.

**CONSULTATIVE**

Effectively leverage available data to drive insights to support selling story.

Acts as a trusted advisor to key customers in the market.

Communicates regularly and works cross functionally with both the internal team and the DP.

Be a credible contributor to the local full cell team.

Brings the brand to life by championing the World of Red Bull mentality and mindset.

**Qualifications**:
2+ years sales experience and track record in Consumer Goods industry (beverage preferred).

2+ years Distributor and Supplier experience preferred.

Ability to lead, manage and motivate distribution partners.

Excellent negotiator and influencer.

Clear and proven ability to develop and implement successful sales and trade marketing strategies.

Strong knowledge of consumer marketing principles.

Excellent communication skills, including presentation and training ability.

Able to work independently with responsibility and be organized.

Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.

Bilingual - Fluent in English & French.

University - Bachelor’s Degree preferred.

Valid Driver’s License.

**Additional Information**:

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