Marketing Operations Manager

5 days ago

Montréal, Canada Medisca Pharmaceutique Inc Full time

**Medisca** is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, **Medisca** is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. From pharmaceutical compounding products and services, to supply chain solutions, mixing technology manufacturing, analytical testing, IP licensing, to education services and more - **Medisca** delivers extensive solutions that leverages a strong network of partners committed to deeply caring about people. As **Partners in Wellness**, **Medisca** offers an unfailing devotion to improving lives, across a multitude of needs and across a multitude of people.

The Marketing Operations Manager has a high level of influence in developing, planning and
executing multiple initiatives that will create a long‐lasting impact while paving the way for future initiatives that support Medisca’s growth and success.

Your key responsibilities:

- Develop and implement marketing processes to optimize efficiency and effectiveness and collaborate with cross‐functional teams to define the right workflows.
- Develop customer‐lifecycle management strategies by working with key stakeholders to create and test new initiatives to maximize customer value and retention. (Example: customer onboarding, acquisition & retention strategies, etc.)
- Collaborate with sales and marketing teams to develop and optimize lead generation and nurturing strategies that drive prospects and customers through all stages ‐ from lead generation through win/loss ‐ ensuring high conversion rates.
- Develop marketing & CRM performance dashboards and reports, empowering teams to access actionable insights to build their next marketing initiative.
- Collaborate with the analytics team to develop marketing analytics initiatives, including segmentation, targeting, and customer profiling to create targeted marketing campaigns and automate customer communication.
- Manage and maintain the full‐range of marketing technologies, including marketing automation, CRM, and analytical tools.
- Oversee all of the marketing technologies, collaborate with IT to implement strategic additions as determined by the leadership team.
- Oversee the collection, analysis and interpretation of marketing data to drive actionable insights and improve marketing performance.
- Establish and enforce marketing best practices, including campaign management, lead management and data governance.
- Train and educate marketing teams on new marketing processes, tools, and best practices.
- Stay updated with industry trends and emerging technologies in marketing, recommending and implementing innovative solutions.
- Foster a culture of continuous improvement within the marketing team, encouraging experimentation and innovation.

Skills, knowledge and abilities:

- Bachelor's degree in marketing, business administration, or a related field.
- Minimum eight (8) years’ of proven experience in marketing.
- Minimum three (3) years’ of proven leadership experience, preferably in a similar managerial role.
- Experience in planning, driving output and measuring performance.
- Good understanding of data‐driven marketing strategies and analytics.
- Good understanding of demand generation tactics and lead conversion principles.
- Familiarity with marketing automation tools and processes.
- Knowledge of the Microsoft Office suite (Word, Outlook, Teams and Excel) required.
- Strong knowledge of CRM systems and proficiency in CRM data analysis.
- Fluent French and English (oral & written) required.
- This position requires working on marketing materials for Canada, the USA and Australia.
- Effective communicator, able to impact change and positively influence colleagues.
- Self‐motivated - demonstrate tenacity, resilience and strive to deliver results.
- Ability to multi‐task: organize, prioritize and execute simultaneous projects, and thrive under pressure whilst working collaboratively in a hyper‐performing marketing team.

**What’s In It For You **

We invest time and resources into making sure Medisca is as good as the people we hire.
- Work/Life Balance - 37.50 hour workweek with early Fridays all year long, PTO and vacation policy
- Invest in your health - Choice of modular plans, health spending account and free Telemedicine
- Your Future is Bright - Opportunities to learn and grow within Medisca
- Save for your Future - Medisca contributes to a deferred profit sharing plan (DPSP) when you invest in RRSPs
- Help us grow - Employee Referral Program
- We like to have fun - company events throughout the year

We are an equal opportunity employer.

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