Google Content Manager

7 days ago

Victoria, Canada Pilothouse Digital Ltd. Full time

Here are some example questions a rockstar Content Manager asks themselves when scaling brands on Google:
**STRATEGY**
- Which Customer Avatars are we targeting with this product?
- How can I strengthen the feedback loop between the Media Buyers and Content Creators so that future creative designs are based on performance data?
- What creative makes a Google Display or YouTube video convert?
- How do I foster powerful partnerships built on alignment, transparency, performance and trust with the Pilothouse clients under my management?
- What creatives, promotions and post-click experiences will best support users in each stage of their Customer Journey? I.e.:


1. Awareness: Disruptive, pattern interruption content that causes users to click away from the content they’re viewing or immediately search the product/brand.
2. Interest: Product review and explainer videos, images/animations featuring value props.
3. Consideration: UGC- unboxing videos, social proof, customer testimonials.
4. Purchase: Customer support content, complimentary product upsells, subscribe & save.
5. Advocacy: Referral program, review request.

**CREATIVITY**
- What is the end goal (the "Job To Be Done") our Customer Avatar is trying to accomplish? What content can we create (image, copy, video) to demonstrate that this product will help them achieve that?
- What new angles can we take in each stage of the Customer Journey to uncover new creatives that drive high engagement?
- Which creative unit/format is best suited for each objective? (Display, Discovery, YouTube, Image Extensions - and within those, static/animations/gif/video content)

**DELEGATION**
- How can I quickly craft a content framework to communicate my vision to the Content Creation team? (the masters of Photoshop, Illustrator, After Effects, Premier, etc)
- What additional resources on the Pilothouse team are required to execute my strategy, and how will I manage those deliverables? (copywriters, designers, landing page devs, shopify devs, etc)

**ABOUT PILOTHOUSE**

We work with disruptive brands, big budgets, and make crazy ideas come to life

Our model is built upon the core values of Alignment and Transparency, which means unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

That alignment extends to the team members responsible for driving those wins, so as a Content Manager you have uncapped earnings as you help scale your accounts.

We are focused on building a team of hustlers who are passionate about the paid media space and who are eager to learn and grow.

We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Team culture is everything at Pilothouse. Along with foosball games and Friday night beers, we meet weekly to talk about industry trends and our accounts. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

**THE DAY-TO-DAY**
- Lead the development of Google content strategies for a range of Pilothouse client brands.
- Build out high converting Google Content, Stores, and Listing images. Evaluate and iterate on creatives based on performance data.
- Collaborate with the media buyers and clients to test new content, reporting key findings back to clients.
- Meet with clients on a weekly basis to manage the delivery of creative assets including user-generated content, video, photos, testimonials, and anything that will contribute to a lift in conversion rates.
- Work directly with our dedicated content creation team to ensure creatives meet the standards of our clients.
- Communicate regularly with team members and clients. Your voice will need to be heard. Study the latest content trends in the industry to coach other team members, steer projects and elevate creative performance.
- What is working and why?
- What are the next opportunities?
- Think outside the box to provide new ideas and conversion strategies. Create, test, repeat.

**EXPERIENCE**

Whether you are new to the advertising space or you are a grizzled vet, we are looking for people who can leave their ego at the door. Attention to detail, hustle, and the ability to manage projects trumps experience. We welcome the weird and wacky.
- This role is specific to Google, any experience selling on or managing creatives for Google would be an asset but is not required.
- Have any experience managing content for other paid media platforms (Facebook, Google, YouTube, etc.)? Let us know We would love to hear about what experience you can bring to the table.

**ADDED BONUS**

Want to stand out from the rest of the applicants?

Select a brand on Google and send us back some examples of great listing images with a short explanation as to why you think they are effective

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