Digital Marketing Manager

3 days ago

Montréal, Canada Amilia Full time

**Who we are**: Amilia is more than just a tech company - we’re a close-knit family made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project.

**What we do**:We provide online registration and digital management software solutions to recreation organizations, such as cheer gyms, gymnastics clubs, dance studios, and many more.

**How we do what we do**: We provide all our team members with the tools and flexibility they need to succeed every day. We also put an emphasis on collaboration and encourage everyone to bring new ideas to the table, even if it’s outside of your department.

**Why we do what we do**: We’re not just here to sell software - we want to revolutionize the way recreation organizations leverage technology. Every Amilian is incredibly invested in our mission to disrupt the status quo and help our clients achieve great things.

**What to expect**:
Amilia is looking for a Digital Marketing Manager with experience designing and executing digital marketing programs in fast-paced, high-growth environments. You’ll report to the Director of Marketing Acquisition and find creative ways to drive qualified leads and attributed pipeline through paid channels. You’ll be responsible for media planning, research, campaign implementation, analysis and optimization of our paid media campaigns. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs.

**What you'll be responsible for**:

- Planning and implementing paid media campaigns on Google Ads, Facebook, LinkedIn, and other acquisition channels;
- Managing our paid efforts across software listing sites such as Capterra to drive traffic and lead generation;
- Leading paid media initiatives with industry publications and associations;
- Creating and determining the paid media strategy, timeline and budget spend across channels;
- Leading campaign strategy efforts (campaign objectives, messaging, targeting, and ad visuals) and collaborating with cross-functional teams to implement the campaigns;
- Maintaining our Google Analytics data and identifying opportunities for improvement of the way we track data;
- Monitoring and optimizing on a day-to-day basis the effectiveness of different graphics and ad copy, making changes as required to increase conversions;
- Researching and proposing new channels, targeting tactics, ad strategies and campaign ideas;
- Reporting on the status of all campaign KPIs and ROAs with a focus on constantly improving results;
- Analyzing performance data (campaign results, lead conversions, MQL and Opportunities by lead sources, CPL, traffic, etc.) to help shape future marketing strategies.
**What we want from you**:

- 4-6 years of experience in a digital marketing role (B2B and SaaS experience - an asset);
- Previous hands-on experience with paid channels such as Google Ads, Capterra, Facebook, Instagram, LinkedIn, Bing Ads, etc.;
- Experience with Google Analytics;
- Experience building campaigns optimized for conversion;
- Basic understanding of SEO concepts;
- Experience managing relationships with agencies and consultants;
- Passionate about demand generation - you’re hungry to try new things and motivated to drive business results;
- Strong organization and project management skills with the ability to work on multiple projects with many stakeholders;
- Bachelor’s degree in Marketing or another related field - an asset;
- Knowledge of CRM & Marketing Automation tools (Salesforce and Pardot) - an asset

**What you’ll get from us**:

- Competitive salary & insurance package;
- Group RRSP employer contribution up to 5%;
- Wellness credit (500$ per year);
- Flexible hybrid work model (home-office) and possibility to work from anywhere in Québec;
- Dedicated Learning and Development Specialist committed to your personal and professional development;
- Weekly Amilia fitness classes (Yoga and Bootcamp);
- A strong work-life balance with paid vacation, personal days, and year-round mini-Fridays;
- Monthly commuter discount of 25%;
- Team bonding and social activities once a quarter;
- Up to 15 hours of group volunteering paid per year;
- Skill development opportunities through Lunch & Learn talks;
- In-office snacks, including fresh fruit baskets, coffee, and free drinks.

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