Digital Content Manager

4 weeks ago

Toronto, Canada LG Electronics Canada Full time

**PRIMARY RESPONSIBILITIES**:
**Digital Marketing**:

- Work with the Digital Marketing Team, Brand Managers and supporting Agencies on executing and assisting with strategy and development of all corporate digital channels and platforms for ensuring brand, multichannel solutions, and cross-channel consistency.
- Support building and maintaining corporate content calendar (Social Media, E-Mail, Blog) working closely with internal and agency teams to manage workflow.
- Lead e-CRM & Organic social strategy with support from IAT partners.
- Work with PR team & Digital Marketing Mgr. to project manage annual Digital Brand amplification events like CES, KBIS.
- Develop Social AON strategy and lead MOM strategy on supporting BU priorities through AON paid social.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Work with Digital Paid Media AOR & IAT team to set digital benchmarks & x BU Digital KPIs
- Liaise with IAT Team and lead strategic content initiatives like Content Hub development.
- Support OSM manager to align on BU priorities for Brand level and PDP SEO.
- Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders.
- Serve as digital advisor by educating the organization on digital marketing practices and trends and helping to evangelize digital opportunities throughout the corporation
- Support creation and updating of Digital resources and communications for internal teams.
- Support the creation of compelling presentations to share digital plans and results with Senior Management.
- Establish, plan and manage projects from start to finish including budget, processes, resources and timelines.
- Assist in monitoring budget spend within allocation and ensure timely submission of invoices.
- Continuously explore innovative approaches to execute and optimize in a resource challenged environment.
- Work with Service Team and agencies to respond to and collect information for inbound customer inquiries on Digital channels.
- Support Digital Marketing Manager on ad hoc requests as needed.

**KNOWLEDGE, SKILLS AND ABILITIES**:

- College or University Degree in Marketing or Digital along with 3+ years relevant work experience within digital at a manufacturer, retailer, advertising, marketing or interactive firm
- Strong multi-tasking skills, project management, comfortable in a fast changing environment, strong communication skills in written and presentations, detail oriented, Comfortable working
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals
- Expertise in information architecture, user experience, design, development and implementation of Canadian digital channels, ensuring superior customer experience across all channels
- Experience with search engine optimization and search engine marketing is an asset
- Demonstrate a consistent ability to contribute in areas of conceptual and practical business management as well as technical solutions for business
- Excellent communication and interpersonal skills and ability to present to and work with senior leadership

**Note**: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

**Conditions of Employment**:
**Equal Opportunity Employer**:

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