SEO Content Specialist

5 months ago


Remote, Canada ToursByLocals Full time

ToursByLocals is an online travel marketplace; our platform connects discerning travellers in search of customized, private tours with handpicked tour guides, providing meaningful and memorable travel experiences in over 185 countries, worldwide. We believe in keeping travel human: our global team of nearly 150 people support and engage our customers as they search for out-of-the-ordinary travel experiences.

**Are you passionate about researching, planning, and executing SEO and keyword analysis? We are hiring for a SEO Content Specialist. **_This is a remote role, based out of Canada._**

**Your primary goal will be to increase website traffic and organic ranking on keywords and here’s how you’ll do that**:

- Build and implement ToursByLocals’ strategy for content, on-page SEO, and off-page SEO.
- Strategize and execute key SEO tactical objectives for projects - including keyword analysis and ranking, content development plan and process, and link-building.
- Research content silos and develop SEO-optimized content strategy for the ToursByLocals website pages and blog.
- Support the Director of Performance Marketing in managing timelines and execution of SEO projects.
- Support with data collection and analysis to measure effectiveness of campaigns, draw insights, and communicate to the larger team/management.
- Learn and stay up to date with latest search engine changes, updates and strategies in the industry.

**You may be the right person for this role if you**:

- Have 5+ years of experience in key areas of content SEO, including content generation and templatization, link building, keyword research, on-page and off-page optimizations, and website audits.
- Are experienced in finding opportunity areas and improving ranking and visibility on relevant keywords through content.
- Can demonstrate proficiency with analytics tools and web traffic reporting, such as Google Analytics, Google Search Console, and third party tools like SEMRush
- Love to learn and grow - you challenge yourself to learn, fail, and constantly improve, whether that’s through formal education or by gaining professional experience.

**Some bonuses for us are if you**:

- Have worked with a high traffic and global website with 1 million+ annual website visitors.
- Are knowledgeable about and understanding HTML & JavaScript

We are committed to equitable compensation for employees in similar roles across various regions. The hiring range for this position in Canada is set at $85,000 - $95,0000 CAD. We look forward to discussing this with you during our hiring process.

**Why ToursByLocals?**

Established in 2008, ToursByLocals is the provider of choice for private tours around the world. With a presence in over 185 countries worldwide, ToursByLocals enriches the travel experience by connecting travellers with our network of over 4800 guide partners.

We aim to provide our team members with a comprehensive compensation package which varies slightly depending on the country. Our team members are based in: Canada, USA, Argentina, UK, and Malaysia.

**In Canada, these benefits include**:

- ️ Extended Health and Dental insurance for you and your family
- ️ Health Spending Account of $1000 per year

Mac computer, accessories and furniture to set up your home office

✈️ Three weeks paid vacation time, plus access to additional flexible paid time off

✈️ Explore90 program through which you can work from anywhere in the world for 90 days out of the year

✈️ 25% discount and a yearly voucher when you book a tour on the ToursByLocals platform

Flexible work location where you can work from home and from our office located in downtown Vancouver, BC

Ability to switch statutory public holidays to take the time when you want it

Flexible work schedule that can be negotiated with your manager

‍‍‍ Additional maternity and parental leave top ups to support your growing family

Annual salary and inflation reviews


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