User Acquisition Specialist 平台运营专员(New

2 months ago

Burnaby, Canada Fantuan Technology Ltd Full time

**About Fantuan**:
Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.

平台内容运营专员

岗位职责：
1. 负责流量和标签化用户的渠道储备，整合资源，挖掘优质用户渠道为项目提供更多的精准用户；

2. 通过策略对用户进行分层管理，制定营销活动方案，并推动产品项目，为效果负责；以拉新、留存、促活为目标，分析活动和策略效果，提出改进计划和方案并推动落地；

3. 制定平台项目端的用户成长体系，激励用户高频并持续的产生下单行为，基于用户行为，做用户标签和用户分层，并针对性提供营销方案；
4.制定全年营销活动日历，根据营销节点策划不同级别的营销活动，并根据不同城市的需求制定不同的活动方案并为效果的拉新，促单效果负责；

5.根据城市的不同阶段和情况，制定拉新策略，并给城市提供整套拉新工具；

6.优化平台页面配置，保证页面的统一性，提升平台点击转换效率；

7. 负责官方的新媒体账号运营，以及其他城市新媒体运营的内容策略；

岗位要求：
1.本科及以上学历；
2.强结果导向，强执行力优先；
3.具备较强的统筹和数据分析能力；

4.有digital marketing投放优先，有新媒体运营经验优先；
5.善于思考，进取心强；富有创意，善于挖掘话题。

**Experience**:

- Digital marketing: 3 years (preferred)

**Language**:

- Chinese (preferred)

Work Location: One location

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