Digital Content Manager

5 days ago


Toronto, Canada MLSE Full time

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

**Job Description**:
In many ways, the teams at Maple Leaf Sports & Entertainment [MLSE] are brought to life by its fan-facing content. What we read, watch, listen to beyond the game on TV are all vital pieces of how fans experience the teams they love. MLSE is as much a media and content house as it is a partnership of sports organizations and enterprises.

The Digital Content Department coordinates all owned Toronto Argonauts channels (social, web). Working alongside our Brand team, the digital team leads the social voice of our Argos, speaking to millions every day. We strive to deliver content with a purpose, formatted for each channel, and continually optimized. We seek opportunities to grow our fan base and find new and innovative ways to distribute our content.

The Digital Content Manager role reports directly to the Manager, Digital Content Strategy and is passionate about crafting a story across all our social feeds. They are a manager of a hard-working group of freelance contributors and understand how to lead and encourage a team and promote career growth across their direct reports.

This is not your typical 9-5 job. You are a major part of our storytelling occurs on game days and you’ll be expected to work for home, away games, and off days supporting the larger digital content team depending on the workload and where the Argos are at in their seasons.

**Essential Duties and Responsibilities**
- Ideate and implement digital content plans for brand campaigns, retail, league initiatives, and game day
- Provide strategic recommendations for Argonauts digital strategy across different areas of the business (partnerships, ticketing, 50/50, etc.)
- Lead all Front Office communications and content needs (social and web)
- Manage and publish across multiple Argos accounts including Twitter, Instagram, Facebook, TikTok alongside your team
- Coordinate and brief all creative agencies, freelancers, and direct reports on required work, channel distribution & specs
- Manage all contract workers (video, editorial, photography, etc.) inclusive of finding talent, managing contracts, managing schedule, and invoicing
- Manage Game Day run of show across all digital owned channels inclusive of manage vendors, curating creative assets, capturing planned content in a calendar, and providing live social coverage during the game
- Build relationships and collaborate with key partners including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships
- Document Digital Content ideas and pitch to respective partners

**Qualifications**:

- 3+ year experience in social media marketing, preferably social media sports marketing
- Creative Thinking - able to provide creative solutions to deliver against business objectives
- People management - manage freelancers and part-time contributors as direct report throughout business needs and career development
- Relationship management - build and grow important stakeholder relationships
- Organization - manage social content calendar and ensure everything is published on time
- Social Media Platforms - know and stay up to date on all social media platform best practices, specs, and trends
- Quality Control - owner of all quality control before publishing
- Confidentiality - mainta



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