General Manager

3 weeks ago


Richmond Hill, Canada Home Instead Full time

The General Manager for our Newmarket location is expected to perform a variety of duties that relate to client care and service delivery:
They are expected to be accountable for providing the highest level of quality service to all CAREGivers, clients and family members by effectively managing the service delivery group to ensure we meet, if not exceed, our customers’ needs through commitment to service excellence

The General Manager is responsible to expand and drive all aspects of the business through the development of a culture revolving around continuous improvement, Key Player mentorship & growing Home Instead’s reputation in the community. Furthermore, the General Manager is accountable for all aspects of business development resulting in sales growth and achievement of world class net promoter scores.
- They continuously evaluate the Business Plan with the service delivery group to ensure high quality care, client satisfaction and to move the business forward to achieve projections through building and maintaining senior-level customer relationships through consultative selling while promoting Home Instead from a partnership perspective

They are responsible for the Recruitment and Retention of quality CAREGivers, the development of the CAREGiver skills and ensuring their satisfaction within our organization which is paramount to quality service delivery

They are responsible for the delivery of compatible CAREGivers to our clients in a swift and prompt manner

They are responsible to ensure a robust Quality Assurance program is executed and accomplished whereby identifying areas of opportunity to increase service hours, selling in a service culture and develop strong relationships with the RPN’s in our community by being responsive to their needs

The General Manager is responsible for the overall health of the organization and the culture within the office. This will be accomplished in many ways but primarily through supportive leadership where the General Manager is continually coaching and mentoring the team and setting good examples of service excellence, behavior and positive attitude

Ultimately, the General Manager is accountable and responsible for the growth of our reputation in the community, Key Player growth & team performance, growth of business sales and the growth of quality service and CAREGiver & client satisfaction.

Primary Responsibilities:

- Ensure that yourself and your department build trust by reflecting the Brand Promise of

Home Care Inc. an independently owned and operated Home Instead franchise):
We will deliver, without exception, on every commitment we make to you and your loved ones.
- Reflect our Guiding Principles in every encounter to allow us to exceed every expectation of our CAREGivers & clients:
Lead Operations:

- Adhere to all procedures as mandated by our Quality Management System.
- Adhere to all Home Instead Franchise Standards.
- Develop and manage the annual franchise operational plan and budget.
- Achieve the annual operational plan’s revenues, gross profit, profitability and other operational goals by the stated milestones.
- Ensure that all key business indicators are met or exceeded including sales growth, CAREGiver to client ratio, conversion, close, DSO, client and CAREGiver satisfaction and CAREGiver turnover.
- Develop and manage all critical numbers of the business and report them to the Vice President, Operations.
- Manage outcomes of all department activities and direct changes that will drive achievement of operational goals.
- Provide leadership and management of all Key Players which affect operational efficiency and achievement of the operational goals.
- Meet weekly for team meeting & chair daily huddles with the team each day at the same time for consistency.
- Meet with each direct report for a 1:1 weekly for 45 minutes.
- Participate in all CAREGiver meetings.
- Develop and implement quarterly accountability meetings with each key player focusing on their growth and development.
- Manage, mentor and coach each member of the operational staff to ensure the needs of the client, employee, and company are consistently being met.
- Adhere to all company policies, procedures and business ethics codes and ensure that they are implemented and communicated to all employees.
- Support and maintain our high standards for process and improvement set forth in our Quality Management System while making certain the day to day operations and tasks are in full compliance of the procedures.
- Develop relationships with referral providers in residences where our clients and potential clients reside (retirement, LTC, hospice, hospital)
- Perform all phases of consultative sales process, including preparation and documentation, with all Care Consultations and Quality Assurance visits to ensure your confidence in your recommendation of appropriate Home Instead services and additional community resources
- Maintain and nurture existing referral ac


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