Marketing Coordinator

4 weeks ago

Mississauga, Canada Dilawri Group of Companies - Ontario Region Full time

**WANT TO WORK for one of Canada’s Best Managed Companies?**

Dilawri Group is now actively searching for a **Marketing Coordinator** to join our team at **Head Office, Team Ontario, in Mississauga.**

**ABOUT US**

Dilawri Group of Companies represents 80 dealerships nationwide with 22 dealerships in Ontario Dilawri Group offers a performance-driven culture that focuses on success through teamwork, a passion for excellence and providing an exceptional customer experience. We strive to provide our employees with not just another job but a career. We offer a “promote from within culture”, training, solid pay plans, benefits and perks including employee incentives on vehicle purchases, parts and service.

**This position is responsible for coordinating and supporting the respective digital and marketing goals of the dealerships, ensuring consistency in targeted objectives.**
- Have an academic marketing background
- Experience in similar or comparable role
- Are familiar with a retail automotive marketing environment

**Responsibilities**:

- Review dealership websites daily, to ensure that out-dated content has been removed; notify the General Manager accordingly
- Assist with strategic development of content development for online campaigns and enhanced engagement on social media platforms
- Actively monitor dealership online vehicle merchandizing, including development of monthly reports
- Assist in the management of dealership website content
- Collaborate with Marketing Graphic Design Team to effectively request, manage and execute marketing projects that meet overall objectives
- Participate in other sector specific activities, such as Events, Private Sales and New Vehicle Launches as required and assigned
- Ensure online properties are up-to-date and provide accurate information
- Prepare proposals and plans, and set goals for all search initiatives and projects
- Define reporting metrics, analyze performance, and recommend improvements
- Conduct competitor website audits and analyze
- Assist the Marketing Team to develop standards to ensure quality control of content on the dealership websites
- Assist in ongoing training support as necessary on key vendor software platforms, including CDK/One-Eighty, DealerMine, Trader DSS and more
- Manage online reputation management for dealerships as well as liaise with stakeholders from dealerships to respond to any customer feedback
- Assist in management of dealership website content, including updating, revising and integrating support content in a timely fashion
- Prepare and distribute weekly dealership web site statistic reports, including data related to site visits, page views, length of visit, bounce rate, sales/service reads

**Qualifications**:

- Post-secondary education in business and/or marketing management with a proficiency for digital and social media management
- Experience with retail automotive operations, with thorough understanding of sales processes, preferred
- Knowledge of and experience in SEO best practices and tools
- Ability to craft copy, with emphasis on creating content for social channels
- Experience with Content Management Systems (CMS), content presentation/web writing style
- Familiarity with web technology and strategies to leverage it as a communication/business tool
- Strong working knowledge of Adobe Creative Suite with emphasis on Photoshop
- Computer literacy with Microsoft Office Suite; ability to generate reports
- Basic knowledge of building productive sponsorship and marketing partnerships
- Ability to craft copy, with emphasis on creating content for social channels
- Ability to source vendors, coordinate estimates, build budgets for special events
- Effective and professional interpersonal, communication, time management and collaboration skills
- Ability to take ownership of problems with a positive attitude and bring them to completion
- Ability to remain calm and focused under all circumstances to deliver exceptional service to customers
- Ability to work in a team environment to achieve common goals

If you are searching for an opportunity to grow your career while adding value to our team, then this role is for you. We invite you to submit your resume, in confidence, for our review and consideration.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

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