Marketing and Social Media Specialist, Esyd Program

3 months ago

Victoria, Canada CanAssist at the University of Victoria Full time

**Who are we?**

Welcome to CanAssist, where innovation meets impact

Since 2008, we have been transforming the lives of individuals with cognitive and physical barriers. Our technologies and programs have earned recognition for their positive impact on thousands facing challenging conditions. At CanAssist, our diverse multidisciplinary expertise includes product design, development, policy, applied research, supported employment, and partnership development. Beyond our expertise, we are a passionate community committed to creating a world where everyone can thrive and contribute.

**What Sets Us Apart?**

**Innovative Solutions**:CanAssist, a university-based organization, pioneers technologies, programs, and services to enhance the quality of life for individuals with a broad range of physical and cognitive challenges across the age spectrum. Our programs and services address unmet needs, promoting independence, inclusion, and well-being.

**Collaborative Spirit**: We are a respected team that collaborates with UVic researchers, students, and external partners, fostering a diverse and inclusive work environment.

**Our Vision**

At CanAssist, we envision a society where everyone has equal opportunities to participate, contribute, and achieve their full potential.

**Join Our Team as a Marketing and Social Media Specialist**

Are you passionate about making a difference? Join us in our mission to advance the Provincial Employment Strategy for Youth with Disabilities (ESYD) initiative. You'll work hand in hand with our Project Manager to you'll dive into action, working alongside the project team to produce captivating content for comprehensive marketing, social media, and project specific initiatives that align with the mission of CanAssist and the priorities of our funders. If you're creative, innovative, and ready to make an impact, we want you on our team

**Your Responsibilities**

**Project Communications**
- Implement an engaging marketing, communications, and social media strategy for the project, amplifying the project’s achievements in collaboration with the ESYD and CanAssist team.
- Collaborate with team members to curate, produce and refine project communication materials, ensuring they resonate with diverse audiences (e.g., project updates, data spotlights for social media, opportunities for audience engagement, etc.)
- Utilize various social media channels to connect with our community, tailoring content to meet their needs and preferences.
- Manage project-related social media accounts and the program's website (esydbc.ca), ensuring timely updates and optimizing performance.
- Cultivate a strong brand identity and uphold accessibility standards across all communication platforms.
- Provide timely advice and support to the Project Manager and leadership team on communication-related matters.

Media Development
- Partner with the curriculum team and our videographer to create captivating video content that complements the Model's educational materials.
- Conduct research and coordinate with external vendors to acquire necessary services for media production.

Research
- Stay abreast of social media trends and best practices, leveraging insights to enhance our digital presence.
- Engage in social listening activities to inform content creation and engagement strategies.
- Research similar groups that our audience follows to inform content type, hashtag usage, etc.
- Stay current on new ideas, trends, techniques and delivery styles for digital and print content

Writing
- Support development of publication materials, including survey reports and policy documents
- Drafting writing based on target audiences

**Required Qualifications and Experience**
- Bachelor’s degree in a relevant field of study (Communications, Business, Media, Journalism)
- 2+ years of experience in marketing and/or social media production, including the production of deliverables for complex projects with multiple stakeholders/interest groups.
- Proficiency in copywriting, editing, and content creation.
- Strong organizational, time management and attention to detail.
- Familiarity with Adobe tools such as InDesign and Photoshop.
- Problem-solving abilities.
- Knack for building relationships.
- Knowledge of accessibility principles.
- Design sensibilities.
- Ability to multitask and thrive in a fast-paced environment.
- Ability to collect information from a wide variety of sources and synthesize it into a single resource/format that tells a story.
- Up to date knowledge of marketing strategies, digital technologies and the latest social media trends.

**Preferred Qualifications (in addition to the above)**
- Experience analyzing social media metrics and deriving actionable insights.
- Experience working on complex projects with many deliverables.
- Project coordination experience.
- Knowledge of/experience working with youth who have disability, mental health and/or substance use challenges.
- Familiarity with suppo

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